Many identify IFEMA with large fairs and congresses… but the venue holds much more than these business meetings. Its last development takes place in the field of the musical events, hosting the festival Rio Babel from 13th to 15th July. A diversification into the cultural world for which IFEMA has many assets.
The objective is to expand the range of activities with a rich cultural programming, and to be more than a business venue, to become part of the lives of citizens. “We want to get closer to the people of Madrid; we have facilities that make it possible to host concerts with large numbers of attendees. In addition we offer a great accessibility through transport, information, connections, parking “, says Carlos González, commercial director of IFEMA.
IFEMA offers perfect facilities and services for this type of large events: it has 200,000m2 spread over 12 pavilions and many outdoor areas. “The festival took place in the outside area of Hall 2 with a capacity of up to 13,000 people”, being today one of the most prominent spaces in Madrid for large format musical events, Carlos González reminds us.
The festival offered a meeting point for music lovers but also a cultural, gastronomic and social event. A varied repertoire of Spanish and Latin artists took part: Resident, Gora, Estopa, Pegatina, Fabulosos Cadillacs or Aterciopelados are some of the mythical bands that accompanied thousands of fans.
IFEMA begins in the diversification of its activity towards large musical events