This is a milestone for IFEMA which, thanks to its collaboration with ebay and MODDO, will be the first exhibition operator to launch a digital store on ebay. The idea: the pieces exhibited at the Feriarte and Almoneda fairs will be distributed online throughout the year. This solution will be implemented in FERIARTE, Art and Antiques Fair and ALMONEDA, Antiques Fair, Art Galleries and Collecting, and could be extended to other IFEMA fairs.
The objective is to provide an all-round marketing platform to participants at IFEMA shows, so that their products can be available in international and national markets throughout the year.
Eduardo López-Puertas, CEO of IFEMA, sees “an extraordinary opportunity to expand the reach of the fairs and the business of our clients. This alliance with eBay’s online selling platform and technology provider MODDO has allowed us to identify a clear need for innovation, which will be added in the coming months. “
MODDO will be the technological partner