Following the successful edition in Cairo of this great fair, IFEMA and Cesena Fiera, with VNU Exhibitions Asia, organize Mac Fruit Attraction China, a specific exhibition on marketing and distribution of fruits and vegetables. It will be held from 22nd to 24rd of November at the Shanghai Convention and Exhibition Center. The event offers a meeting between Asian operators and the international horticultural offer, a market in which China stands out for its potential in commercial development and the business opportunities it represents, as it is one of the main importing countries of fruits and vegetables. The fair will be held in the framework of Horti China which, organized by VNU Exhibition Asia, will include four sections: Horti Seed, aimed at the seed industry; Horti Tech, dedicated to the technology applied to the production; IFresh, destined to the Chinese fruit and vegetable industry, and Mac Fruit Attraction China, which will gather international horticultural players. It is worth mentioning the collaboration with VNU Exhibitions, a joint venture of Royal Dutch Jaarbeurs and Keylong Exhibitions Service, one of the first companies that organizes fairs and exhibitions in the Asian country, as well as Cesena Fiera, organizer of the international Macfruit show, a leading fruit and vegetable fair, as well as IFEMA, organizer of the second largest fair of this sector in the world.
Mac Fruit Attraction CHINA will be a great opportunity to capture the considerable potential of the Chinese market