IFEMA and FIERA Rome have joined together for the organization of the first Salone del Veicolo D’Occasione, to be held in the Italian capital from 8 – 11 March. A new international project, which has the support of ACI, Automobile Club d’Italia and which aims to provide the Italian market with new marketing channels and a professional environment that serves as a guarantee and stimulus for sales.
This new call reproduces the Model of the Used Vehicle Show in Madrid, one of the leading brands of IFEMA in the automotive sector, which celebrates 25 years of success in sales and participation and which now moves its business model to Italy. The Rome show, which will have a wide range of cars, all with the guarantee of an official pre-review, will maintain the same design as the parent brand, to facilitate the testing and purchase decision process of the exposed vehicles.
IFEMA is the first fairground operator in Spain in the automotive sector since it has 5 monographic salons from different segments of the industry.