IFEMA’s Annual Delegates Convention was held on June 20th and 21st, bringing together the institution’s thirty-plus international delegates. The aim was to learn about their work and analyse the strategy and objectives IFEMA has set for the next five years.
IFEMA’s Managing Director, Eduardo López-Puertas, welcomed the delegates and presented IFEMA’s transformation project as well as its expansion plans in which international growth plays a key role.
Similarly, the delegates explored the institution’s lines of action in the communications area, as well as how to integrate the delegations into IFEMA’s global strategy, the application of the new European Data Protection Law (GDPR) and aligning objectives and projects with IFEMA’s sales offices to foment international participation and the institution’s growth over the next few years.
IFEMA has more than twenty international delegations around the world. The aim of these is primarily commercial, though they also support and advise international exhibitors and clients. In addition, they carry out studies on business opportunities in areas of interest for exporters and support their participation in business and professional trade fairs.
More than twenty delegations from around the world help international companies and buyers participate in trade fairs.