The growing interest in visiting places where films and, in particular, TV series with massive audiences have been filmed has opened up a new opportunity: promote those destinations and visits to those locations. This phenomenon is growing around the world and represents an important alternative to diversify the tourism offering and fight against its seasonality. Within this context, FITUR now offers an important platform to connect the tourism and film industries with the creation of the new FITUR-Cine/Screen Tourism section with the Spain Film Commission (SFC). The first edition will be included as part of FITUR 2019 from January 23rd to 27th at IFEMA in Madrid.
To carry out this project, IFEMA Director General, Eduardo López-Puertas, and the President of the Spain Film Commission, Carlos Rosado, signed a collaboration agreement this past July 25th.
For IFEMA, as the Director General pointed out, “presenting this new dedicated space represents a step forward in our attempts to integrate vertical sectors into FITUR, sectors which represent jobs, business and growth for the tourism industry, as is the case with the flourishing screen tourism segment”.
The new FITUR-Cine/Screen Tourism section will have its own space, featuring an exhibition area with the offering different participants have available; a B2B area; and another area for a series of lectures, organised in collaboration with the SFC.
FITUR incorporates a new section into its offering to promote screen tourism.