The big names in fashion at the 2nd Innovation Fashion Forum

Promoted by IFEMA, the 2nd Innovation Fashion Forum, with its slogan Thinking Fashion: Think Differently; Do It Differently, brought together leading executives and experts in the fashion and technology industries in July. The forum served as a space to debate on topics such as the fashion industry’s digital transformation and the key issues the industry has to address over the short term. This forum has become a reference for e-commerce directors and the digital transformation of fashion companies.

Presented by Eduardo López-Puertas, IFEMA Director General, the event was full of debates, lectures and networking with executives from key brands such as Desigual, Mango and L’Oreal. Hackers was in charge of closing the forum. All these companies explored the issue of new innovation strategies since they are all actively involved in redesigning where the industry is headed.

Promoted by IFEMA through the Momad and Mercedes-Fashion Week Madrid events, this forum was organised by This second edition exceeded its objectives, with more than 450 participants, including industry executives and professionals.

Lectures and networking with executives from leading brands such as Desigual, Mango and L’Oreal