IFEMA will host the 9th edition of 100×100 MASCOTA, the Madrid Pet Fair, on April 27th and 28th. This must-see event brings together both animal lovers as well as professionals, leading industry brands and animal protection organisations. This year’s edition also includes participation by the Spanish Royal Canine Society (Real Sociedad Canina de España, RSCE).

The largest pet fair in Spain open to the public will allow visitors to enjoy a wide range of activities one more year. More than 27,000 visitors took part last year.

The Madrid Pet Fair counts on collaboration from the Spanish Royal Canine Society

Worth noting amongst its scheduled activities include: the 91st International Spring Canine Show; the National “Special Spanish Breeds” Canine Show; the 29th Spanish Agility Competition; the 11th Spanish Obedience Cup; and other exhibits and competitions dedicated to specific breeds.

In addition, a new feature of this year’s edition is RSCE’s creation of the Latin Canine Alliance, designed to promote cooperation agreements between national canine associations in Spain, France, Italy and Portugal and to work together on issues of interest for the canine world.

For their part, participating companies and brands will showcase a wide offering of products and services for pets. Firms include grooming salons, pet rescue centres, animal hotels, breeders, trainers and training centres as well as official organisations and institutions.