The time has come for a break after IFEMA’s busy period of events during the first six months of the year. A period in which the Institution has held over one hundred fairs, conventions, congresses and other professional and leisure events, that have served to highlight our capacity as organisers and hosts.
This break will enable us to carry out new improvements in our facilities, following the Strategic Plan established until 2020, which includes an investment of €100 million in the implementation of systems and infrastructures that enable us to improve the services provided and the visitor experience of IFEMA. This summer we have numerous important tasks planned, which include upgrading the LED lighting in the Feria de Madrid pavilions, the digitalisation of information and advertising media and continuing with the refurbishment of the IFEMA Palacio Municipal facilities, where the Auditorium seats will be replaced, among other changes.
We shall also be hosting some important events in July, beginning with the first edition of the IFEMA Thinkids Campus, a fabulous educational initiative designed for children to contemplate the world from a different perspective and to promote entrepreneurship among young people. To take part in this Campus, IFEMA has awarded scholarships to 200 students from the STEMadrid network of centres, an initiative for young entrepreneurs to follow our role as a driving force behind the economy and in generating wealth in Madrid. We will also hold the new edition of the Mercedes-Benz Fashion Week Madrid, where we will pay tribute to our dear Cuca, Leonor Pérez Solana, who left us a few months ago with a great legacy to transmit in supporting Spanish fashion. This edition is full of new features, including a change of management for the fashion show, which will now be directed by Nuria de Miguel, after Charo Izquierdo’s decision to embark on new professional projects.
A programme of events that includes great concerts and festivals, which will help to consolidate IFEMA as the leading space for hosting these types of events in Madrid. Río Babel, Madrid Salvaje or Weekend City Madrid are just some of the musical events that will be held this summer in Feria de Madrid, thanks to improvements in our Public Fairs and Leisure Events line of business. This programme also includes the launch of Hangar 52, the greatest magic show ever seen in Spain, featuring the magician Mago Yunke, in an auditorium-marquee that IFEMA will install in Feria de Madrid next Christmas.
Thank you to everyone for helping us grow. Have a great summer.
From now on, Nuria de Miguel will be in charge of the fashion shows organised by IFEMA, replacing Charo Izquierdo, the current director, who has communicated her intention to explore new professional opportunities. The appointment shall be effective at the end of the next edition of the Mercedes-Benz Fashion Week Madrid, which will be held from 5-10 July in IFEMA and other venues across Madrid.
De Miguel has extensive experience in the fashion world, starting in 1991, when she began working at IFEMA as head of communications for the fashion fairs that were held at the time and in 1996 also in what was then called Pasarela Cibeles, now Mercedes-Benz Fashion Week Madrid. Since then and to date, she continued at the head of Communications for this event, and for fashion, beauty and lifestyle fairs organised by IFEMA, providing her with ample knowledge of this sector. She also established close relationships with the main stakeholders in the world of Spanish fashion, giving her a vast perspective.
Her most immediate objectives include continuing to make progress with the digitalisation and internationalisation of the MBFWMadrid, strengthening its business aspect and continuing to work on extending the influence of this event within the city.
Continuing to make progress in the digitalisation and internationalisation of the MBFWMadrid
During December, Feria de Madrid will host the greatest magic show ever seen in Spain: Hangar 52, created by Mago Yunke, a winner at the World Championships of Magic and one of the best illusionists in the world.
Hangar 52, a unique and fascinating show, which is set to become the star presentation on the Madrid programme of events, will offer spectators a vast and imposing production, with lavish lighting, music and special effects, presenting up to 15 spectacular and original acts, all designed and produced by the Magician, Mago Yunke.
A huge marquee auditorium setting, with a seating capacity of 1,100, for a production fit for Broadway and Las Vegas, that will amaze the 40,000 + spectators with its power, beauty and authenticity. Tickets are now on sale at magiahangar52.com, and you can enjoy a 25% if you purchase your tickets now.
A unique and fascinating show, set to become the star presentation on the Madrid programme of events
The Rio Babel Festival is returning to Madrid to celebrate the third edition from 4 to 6 July. Taking part in this year’s event, designed to connect Spanish and international music, are important artists including Bad Bunny, La Pegatina, Love of Lesbian, Dorian or Pedro Capó.
This eclectic, danceable and extremely fun festival, comes to Madrid with new musical genres such as Latin jazz, indie or reggae. With two stages, 16 concerts and a gastronomic area offering vegan options and, of course, the chill-out area, the Rio Babel Festival is an unmissable event for music lovers.
Designed to connect Spanish and international music
The 70th edition of Mercedes-Benz Fashion Week Madrid will make a triumphant return for the second event of the year with Spain’s fashion show from 5-10 July, which will be held in Feria de Madrid and other venues across the city.
This new edition hopes to be another resounding success based on the positive figures from the January edition, with over 40 international professionals invited, representatives from important points of sale and fashion distribution companies, as well as renowned journalists from Europe, America and Asia, reaching a total of more than 53,477 visitors.
The aim of MBFWMadrid is to extend fashion, in all its forms, throughout the city. Accordingly, on the first day of the event, 5 July, various fashion shows and presentations will be held in different points of the city. From 6-10 July, the fashion shows will be held in Feria de Madrid, specifically in pavilion 14.1, with a number of other fashion shows also be held in other locations.
Over six days, the event’s programme will be filled with the best of Spanish fashion, including the presentation of proposals by top, firmly established creators and also new Made in Spain talents.
The aim of MBFWMadrid is to extend fashion, in all its forms, throughout the city.
From 5-7 July, Feria de Madrid will offer the largest display of children and youth fashion with the FIMI event, the International Children’s & Youth Fashion Fair organised by IFEMA and Feria Valencia. With the aim of being a leading national and international platform, a new edition of this fair will be held to offer the Spring – Summer 2020 collection from the most exclusive and relevant Spanish and foreign brands.
FIMI has established itself as a space that brings together design, quality, sales and trends in the children’s and youth fashion sector, where shoppers from all around the world can discover the latest trends from the “made in Spain” sector and the selection of the best international companies.
FIMI establishes itself as the largest children’s and youth fashion fair
IFEMA, in collaboration with Thinkids Project, will launch the most innovative entrepreneurship campus in Spain: Campus IFEMA Thinkids, designed to foster talent, imagination, creativity, leadership, innovation and the social values of future generations.
From 1-12 July, Feria de Madrid will welcome visitors to enjoy an educational experience to learn how to become entrepreneurs, developing skills and competencies associated with entrepreneurship among students, children and adolescents between the ages of 9 and 16 years.
Over two weeks and based on a tried-and-tested methodology called 3i Thinkids, developed in the MIT entrepreneurship centre and based on three pillars: imagine, investigate and create, participants will actively take part in all aspects of eight workshops, aimed at creating innovative solutions and converting ideas into projects within the framework of an innovative educational experience.
Creating innovative solutions and transforming ideas into projects
From 20-24 July, the European Biophysical Societies’ Association (EBSA) will hold its now fully consolidated Congress to promote biophysics in Europe. For the twelfth time, IFEMA Palacio Municipal is the venue chosen for leading industry professionals from different countries and international associations such as the International Union for Pure and Applied Biophysics and the Initiative for Science in Europe.
The aim of this non-profit Congress is to advance and disseminate knowledge of the principles, recent developments and applications of biophysics. And to foster the exchange of knowledge and information among experts within the sector.
The aim of the Congress is to advance and disseminate European biophysics
On 3 and 4 of July, Feria de Madrid will host the 13th edition of Evento Days, the leading event for service providers, event organisers and shoppers. Professionals who, in this edition, will meet to debate and discover the most sustainable trends within the sector.
This edition of Evento Days, organised by Eventoplus, will also present its Responsible Area. A space dedicated to raising awareness and in which companies will provide their proposals regarding three main aspects: inclusion, reducing food waste and reusing materials.
Evento Days will present the Responsible Area, a space designed to raise awareness on sustainability issues within the sector
IFEMA will host the third edition of the Innovation Fashion Forum on 3 July, transforming Madrid -once again- into the fashion capital, also from an innovation and digital transformation perspective.
After the success of previous editions, the event, organised by Moda.es, in collaboration with the IFEMA, MOMAD and Mercedes-Benz Fashion Week Madrid events and sponsored by Lectra, returns with debates, conferences and networking related to trends and innovation in the world of fashion.
The Innovation Fashion forum has become the leading event for professionals in the field of innovation, ecommerce and digital transformation of this sector.
Conferences, debates and networking in the third edition of Innovation Fashion Forum