IFEMA, Madrid horse week’s naming sponsor

IFEMA’s long-standing collaboration with Madrid Horse Week took a significant step forward in the fair’s last edition in November with a change in the event’s name, now called IFEMA MADRID HORSE WEEK.

With this collaboration, the fair can successfully transform its positioning as the key equestrian event in Spain, associating its name to the country’s leading fair operator and one of the most important in Europe.

IFEMA MADRID HORSE WEEK, the new name for Madrid Horse Week

Thus, one more year, IFEMA has transformed itself to welcome this great equestrian event under the new brand name IFEMA MADRID HORSE WEEK, making it one of the city’s key events in its cultural and entertainment agenda.

ARCOMADRID presents its 2019 edition in Lima, Peru

This past November, ARCOmadrid presented its 38th edition in Lima, Peru, coinciding with the official visit by the King and Queen of Spain to said country. To this end, the President of Peru, Martín Vizcarra announced at an institutional event that Peru would be participating as the Guest Country in the next edition of Arcomadrid. Participants at this event included representatives from the political and business communities as well as an IFEMA delegation led by Eduardo López-Puertas, IFEMA Managing Director, and Carlos Urroz, Director of ARCOmadrid, amongst others.

The pillars of this new edition are artistic quality and singularity, exploring the work by new talented artists and content for both collectors and professionals. In addition, Peru’s participation as Guest Country, implies participation by 23 artists from 15 international galleries selected by Sharon Lerner. This event serves to consolidate ARCOmadrid’s projection as a reference for Latin America in Europe. Along with the presence of these artists and galleries, Peru’s participation will also include various exhibitions in Madrid and a wide-ranging programme of cultural events throughout the city. Coordinated by Fietta Jarque, the aim is to take the latest in Peruvian artistic expression to different spaces around the capital.

The President of Peru announces the country’s participation as Guest Country in the next ARCOmadrid edition, coinciding with the official visit by the Spanish King and Queen

The guiding thread of these important exhibits is the development of Peruvian art. These exhibits include “Nasca”, at Fundación Telefónica and “Avant-garde Networks: Amauta and Latin America, 1926-1930”, on the Latin American intellectual movement with Native American artists, at Reina Sofía National Museum. In addition, the Prado Museum’s “Guest Work” will feature paintings which represent the religious and political alliances between the Incas and Jesuits through the marriage of Martín de Loyola and Beatriz Clara Coya Ñusta and between Juan Borja and Lorenza Ñusta. There will also be a unique exhibit on contemporary Amazon art called “Amazonías”, at the Matadero Madrid exhibition space, featuring a Kenné mural at the entrance. Lastly, the Conde Duque Cultural Centre will showcase a selection of video-translations called “Miradas x Espacios”.

IFEMA presents its transformation project to employees

IFEMA is currently in the midst of a transformation project, presented to employees in November.

Eduardo López-Puertas, IFEMA Managing Director, and Elena Roldán, IFEMA Secretary General and Coordinator of the Transformation Project, along with other dedicated work group representatives held a meeting to present the different lines of actions they have been working on over the last few months. The results of these will then be used to change both concrete management practices as well as processes, services and client experiences.

IFEMA Management support for the institution’s internal cultural and technological transformation

In addition, the meeting served to present the Management’s attempts to instil a cultural change within the organisation as well as describe the institution’s future projects on which it will base its growth as reflected in the five-year strategic plan.

European pilgrimage of trust on earth meeting

On December 25th, IFEMA will host the 41st European “Pilgrimage of Trust on Earth” Meeting. Thousands of young adults between the ages of 17 and 35 from around Europe will come to Madrid on a pilgrimage to dedicate a week to reflection and life in common.

Searching for a common way to build trust and solidarity between peoples

Participating young adults belong to the ecumenical Christian community located in the Burgundy region in France and will stay in Madrid until early January. Their aim is to find a common way to build trust and solidarity between peoples. Throughout their week-long stay in the capital, there will be time for prayer, reflection and commitment to life in Christian communities.

IFEMA kicks off a new season of big events

IFEMA has consolidated itself as an exceptional space in Madrid to hold important events that are open to the public. December is no exception, and IFEMA will host three important events, making it the cultural and entertainment epicentre of Madrid.

After the success of Harry Potter, The Exhibition, another great exhibit comes to IFEMA, this time dedicated to the mythical Jurassic Park saga with Jurassic World: The Exhibition. This exhibit’s design will immerse visitors of all ages into scenes inspired by the successful movies. Created in close collaboration with the renowned palaeontologist, Jack Horner, the exhibit features interactive educational activities inspired on real science dedicated to studying dinosaur DNA. Since its première in Melbourne, Australia, in 2016, Jurassic World: The Exhibition has received more than 1.5 million visitors around the world.

Another great show is “33 El Musical”, which will run throughout the month of December in an incredible tent created ad hoc on IFEMA’s facilities. This tent is the largest temporary theatre with the greatest seating capacity ever built in Spain. Directed by Toño Casado, the musical’s author, composer and director, and featuring 28 artists, “33 El Musical” depicts the exceptional story of a man who changed the course of human history with his message of love.

For its part, the circus comes back to IFEMA under a large white tent. IFEMA will host Circlassica until January 6th. The show is an homage to all the circus performers who one day dared to dream and a commemoration of the 250th anniversary of the modern circus. Directed by Emilio Aragón, this show brings together tightrope walkers, trapeze artists and jugglers who, alongside the live orchestra, will take visitors to the magical world of Nim and Margot, “The Circus”.

 IFEMA holds three key events headlining Madrid’s cultural and entertainment agenda.

Another key event is the first ever exhibit in Spain dedicated to Banksy. The exhibit, “Banksy, Genius or Vandal?”, will open on December 6th in IFEMA’s Hall 5.1. The exhibit features a wide array of this iconoclastic British artist’s “street art” that has revolutionised today’s art scene despite not knowing who the artist actually is.

The exhibit has been designed to immerse visitors in the mysterious universe created by Banksy, featuring a unique showing of more than 70 original works of art ceded by international private collectors and collaboration with Lilley Fine Art/Contemporary Art Trader Gallery.

Organised by IQ Art Management and Sold Out, “Banksy, Genius or Vandal?” comes to Spain after its unprecedented success in Moscow and Saint Petersburg, attracting more than 500,000 visitors.


ONCE celebrates its 80th anniversary

IFEMA is set to celebrate the 80th anniversary of ONCE, the National Organisation of the Blind in Spain (ONCE). Coinciding with the feast day of Saint Lucy, the patron saint of the blind, the celebration will be held on December 13th in IFEMA Hall 3.

Celebrating eight decades overcoming significant social challenges

The theme of the celebration is “You’re the star”, welcoming more than 5,000 people who make up the ONCE family and its foundation. Everyone will toast for all the accomplishments achieved over the last eighty years and the future successes yet to come.

Almoneda Navidad, thousands of gift ideas

Almoneda Navidad returns to IFEMA one more year, offering thousands of incredible, unique and affordable objects to decorate your home, give to others or collect. It will be open from December 12th to 16th, from 12 pm to 9 pm, featuring thousands of great gift ideas those five days.

The Christmas holidays are nearly upon us, and Almoneda Navidad is the ideal space for those looking for gifts, unique holiday table settings, new holiday décor and other novel items.

The ideal space for all those still looking for holiday gift ideas

IFEMA’s Hall 1 will feature products from 85 auction houses, antique dealers and galleries, though all sharing a common thread: thousands of ideas and inspiration for the coming holiday season. Participants will find unique items that are over 50 years old, toys and sporting items from other eras. Vintage fashion will also be present, with a wide offering of eyeglasses, fascinators, bags, shawls and even jewels. 

There will also be room for decorative arts from different periods and artistic currents throughout history, ranging from the 18th to the 20th centuries and even centuries-old pieces from Eastern cultures. Without doubt, this fair gives you great ideas for gifts and, more importantly, there’s something for every wallet. On December 13th, access will be free for all visitors.

MAC FRUIT ATTRACTION to hold its 3rd edition as part of foodafrica

The 3rd edition of Mac Fruit Attraction will open its doors from December 8th to 10th in Cairo as part of the FoodAfrica fair organised by IFP Group to cover the Middle East and North Africa.

Organised by IFEMA and CESENA FIERA, the two largest fair operators in Europe’s largest fruit and vegetable producing and exporting countries, Spain and Italy, Mac Fruit Attraction has become a reference in terms of the international positioning and professional network provided to Spanish and Italian firms of this kind in North Africa. It is a trade platform which permits direct access to new strategic markets and facilitates contact with local operators and those in the area of influence.

A platform for Spanish and Italian products to access markets in North Africa

The last edition of FoodAfrica brought together 10,830 professionals from the industry: importers, retailers, distributers, producers and others from the Horeca industry, amongst others. Participants came from Africa (41%), the Persian Gulf and Middle East (29%), Asia and the Far East (16%) and Europe and Russia (12%), confirming the fair’s broad reach.

Juvenalia, the best option for families during the long weekend

From December 5th to 9th, IFEMA Halls 12 and 14 will open their doors to host a new edition of Juvenalia, a fair dedicated to children and teens and fun for the entire family.

Juvenalia offers a broad and attractive programme of fun events, representing a great alternative for family’s during this long weekend in Spain. It is also a must-see event before the Christmas holidays, one which more than 93,000 people visited last year.

Juvenalia has activities and shows for the entire family

The fair’s wide variety of activities are organised by different thematic blocks. Some of the most noteworthy are: Shows, Entertainment, Sports, Science and Technology, Nutrition and Cooking as a Family, “Bebelandia” dedicated to babies; Arts and Crafts; Toys, Decoration and Design for Children; Transportation and Road Safety; Book Plaza; and Trips and Family Destinations, amongst many others.

The world-wide dance phenomenon, don’t let daddy know, comes back to Spain to continue making history

The successful dance event concept, Don’t Let Daddy Know, organised by DLDL, comes back to Spain on December 8th to continue with its success after celebrating its sixth anniversary in the Ziggo Dome in Amsterdam in early March of this year. This time, it will be held at IFEMA in a space for more than 10,000 people and some of the world’s biggest DJs today: Tiësto, Don Diablo, Dimitri Vangelis & Wyman, Mike Williams, Sem Vox and Third Party, amongst others.

An array of world-wide stars for a unique show

What began six years ago on the magical island of Ibiza is now a world-wide phenomenon celebrated in more than eighteen countries. DLDK successfully creates a sense of union, making it a reference in event production with this exclusive show, the key to its success.