Under the slogan “Technology, markets, business & human behaviour”, the 16th edition of Hoy es Marketing will be held on  29 May in Pavilion 9 in the Feria de Madrid exhibition centre, with its most technological, digital and international programme ever. This conference, organised by ESIC Business & Marketing School, has established itself as a must-see event that has already welcomed over 33,000 professionals from the world of marketing, communication and digital economy.

Since its first edition, Hoy es Marketing has welcomed over 33,000 professionals

Hoy es Marketing will offer its visitors the chance to discuss the impact of technology and digitalisation for developing and optimising new business models, with prominent speakers including Andrew McAfee, co-director of the MIT Initiative on the Digital Economy and Associate Director of the MIT Sloan School of Management centre of digital business.

Speakers such as César Cernuda, President of Microsoft Latin America and Corporate Vice-President of Microsoft and Jon Lygessen, CEO of Meltwater, will also take part in the event. Together with other renowned professionals in the technology sector in Spain such as Irene Cano, Managing Director of Facebook; José Luis Pulpón, Country Director of Spain and Portugal in Google Marketing Solutions and Susana Voces, CEO of eBay Spain and Portugal, among others.

The agenda will be culminated by representatives from the entrepreneurship world and young talent, including, Antonio G. Vicente, a 12-year old video game programmer.



The Spanish Society of Infectious Diseases and Clinical Microbiology (SEIMC) will hold its 23rd National Congress in IFEMA Palacio Municipal from 23-25 May. A meeting that will strengthen Spain’s position as a global power in research in this area.

Over 1,500 professionals will attend the leading infectious diseases Conference.

This forum, which each year brings together over 1,500 health professionals from different disciplines, is considered to be the leading meeting in the Infectious Diseases and Clinical Microbiology sector. This is reflected in the 1,020 + works accepted for this edition, beating previous participation figures.

The activities scheduled for the Congress, include a presentation press conference on Thursday, 23 May at 11:30, with the intervention of the Chairman and Vice-Chairman of the SEIMC, José Miguel Cisnero and Jordi Vila, respectively, accompanied by Rafael Cantón, Chair of the Congress Scientific Committee. Furthermore, on Friday, 24 May at 11:30, the Plans to combat resistance will be analysed, with the collaboration of the Spanish Agency for Medicine and Health Products (AEMPS) and the Euro-Deputy, Soledad Cabezón. Lastly, on Saturday, 25 May, at 11:30, the ESCMID-SEIMC joint round table will be held under the title “Research opportunities in clinical microbiology and infectious diseases in Europe”.

Existing public health problems and new infections will also be discussed, together with the correct use of antibiotics and vaccinations. It will also address the need to create the speciality in infectious diseases in order to continue to guarantee the correct training in clinical microbiology.


The eighth edition of Salesforce Basecamp, the most important Salesforce event and its community of partners in Spain, comes to IFEMA Palacio Municipal on 9 May to bring together professionals and expert s in new technologies within the sector.

Salesforce Basecamp 2019 will focus on Cloud technology to improve the customer experience

The event, aimed at all types of business sectors and all business sizes, focuses on Cloud technology, with customer experience as its main focus. It will also offer visitors new solutions for the innovation and transformation of sales management, marketing and services with the most productive, fast, secure and efficient technology platform.

The sessions in this edition include: the Salesforce Theatre, dedicated to specific solutions; the SMB area, dedicated to SMEs; the Customer Stories Live rooms, with around 12 customers sharing their personal experiences and the Salesforce Datorama data integration cloud. Furthermore, over 30 partners will present their best practices in this area in the Customer Success Expo.

The world of data analytics and the possibilities it affords at the Teradata Universe Conference

The foremost data analytics event of the year comes to IFEMA’s Palacio Municipal thanks to the Teradata Universe Conference from April 7th to the 10th, to explore all the possibilities and problems of next generation analytics.

Clients, partners, experts and opinion leaders will enjoy more than 80 inspiring sessions

The conference is focused on clients, partners, experts and opinion leaders and includes more than 80 inspiring sessions led by industry clients and experts. There will also be a large number of B2B meetings to make new contacts and see presentations on the latest technological developments as well as other exciting events which are sure to be a success.

EMS 2019 comes to Feria de Madrid

On April 26th, 27th and 28th, IFEMA will open its doors to host the 4th European Emergency Medical Services Congress, EMS 2019, organised by SAMUR-Protección Civil (the Madrid Municipal Emergency and Rescue Service) and the European Leadership Network.

A wide variety of keynote speakers, dedicated sessions and simulation-based workshops as well as the European EMS Championship

During the congress, participants will learn about the latest developments in the EMS sector, ranging from handling emergency calls to pre-hospital treatment in emergency rooms.

This new edition will stand out for the wide variety of keynote speakers, dedicated sessions and simulation-based workshops. The key event within the congress is, however, the European EMS Championship, which will focus on providing excellent emergency care.

IFEMA’s North Convention Centre to hold the 1st edition of the Woman Evolution Congress

On April 4th, IFEMA’s North Convention Centre will host the first edition of a new concept in health, emotional wellbeing and transformational leadership congresses: Woman Evolution (WE).

The first edition will contribute to participant’s personal and professional renewal as female executives, businesswomen and entrepreneurs, connecting their emotions and their competencies. For this, well-known speakers such as Teresa Viejo, Alejandra Vallejo-Nájera and Gloria Lomana, amongst many other experts, will help to guide them.

Fomenting the evolution of women towards a greater state of self-awareness, self-management and self-control in their personal and professional lives

The programme comprises two main blocks: Women’s Health & Balance and Woman Leadership, Technology & Networks. The aim is to reinforce and achieve the event’s mission which is none other than fomenting women’s evolution towards greater self-awareness, self-management and self-control in their personal and professional lives. All this is with the historical vision of empowering women, improving their health and, at the same time, connecting their inner power and emotions with their skills and competencies.


The 2019 @asLAN Congress & Expo will address the keys to technological demand

On April 3rd and 4th, the @asLAN Association will hold a new edition of its Congress and Expo. The 2019 edition will focus on attracting companies from key industries such as manufacturing, banking and healthcare and which see technology as a strategic, profitable and decisive investment in the future.  

Attracting companies from key industries such as manufacturing, banking and healthcare and which see technology as a strategic, profitable and decisive investment in the future.

After the success of the last edition with 6,450 professional visitors and 120 associated firms, this year’s edition aims to strengthen the congress’ position as a leading event in “technologies to accelerate digital transformation”, focusing on technological solutions and the latest global trends in security and data management, Wi-Fi and IoT platforms, networks and data centres and cloud and collaborative solutions.

IFEMA is the place chosen to welcome more than 150 speakers as part of a broad programme of presentations. The aim is to help visitors to learn how IT services, applications and connected infrastructures can enable both large and small companies to move forward with their digital transformation.


FARMAFORUM to hold its sixth edition

IFEMA, Feria de Madrid, opens Hall 8 to welcome the sixth edition of the Pharmaceutical, Biopharmaceutical, Cosmetics and Technology Laboratory Forum (FARMAFORUM).

FARMAFORUM will be held on March 28th and 29th and will feature more than 170 exhibitors in its commercial area as well as a full programme of conferences and workshops organised into different areas: FARMAFORUM, COSMETICAFORUM, LABFORUM and BIOTECHFORUM. The Forum is the meeting point for the leading industry companies and associations in Spain.

An event with more than 170 exhibitors and a wide-ranging programme of conferences and workshops

In addition, FARMAFORUM includes a Demo Zone, a space for companies to present their newest innovations in short 10 to 15-minute presentations. The event also features a Partnering section to promote bilateral meetings and promote networking. The second day’s programming includes a Brokerage Event, a space focused on commercial and professional content.

Another novel feature of this edition is Efifarma organised by the scientific journal, Enérgica XXI, in which professionals from pharmaceutical labs, cosmetic companies and finance industry firms can share their experiences regarding the optimisation of energy resources in the industry.

In addition, the FARMAFORUM AWARDS will also be granted, recognising the work by the best companies in pharma and related industries. 

The World ATM Congress 2019 lands at IFEMA.

From March 12th to 14th, Feria de Madrid will host the largest international exhibit and conference in the world dedicated to air traffic management (ATM). More than 8,500 participants from 13 countries and their respective territories are expected to attend this conference over these three days. In addition, the congress will welcome more than 80 navigation service providers and nearly 230 exhibitors highlighting their latest technological innovations in a space spanning nearly 800 meters square.

In this edition of the congress, there will be a large-scale exhibition, a world-class conference and numerous educational sessions, making it the ideal space to network and learn about the latest trends and advancements in the ATM industry.

More than 8,500 participants from 13 countries and their respective territories are expected to attend

The conference focuses on “Tackling the Big Issues in ATM – Capacity, UTM Integration and People” and it will evaluate the industry’s most pressing challenges such as drone integration and management, attracting and retaining professionals and the increase in job diversity, amongst other issues.

World ATM Congress 2019 is the meeting point for aviation and air traffic management professionals. The event will occupy six auditoriums and features approximately 150 hours of programming, including product launches and demonstrations.



From February 14th to 16th, IFEMA will host the 16th edition of the Continuing Education Conference in Paediatrics (Congreso de Actualización en Pediatría), promoted by the AEPap, the Spanish Association of Primary Care Paediatrics. As indicated by the event Coordinator, María Jesús Esparza, AEPap chose IFEMA to hold this event “to grow and welcome more paediatricians”. This year’s edition is expected to attract more than 700 professionals.

For the first time ever, this event is now referred to as a conference.

Changes in this year’s edition include its name, now referred to as a conference after fifteen years being referred to as a workshop. Like in every other previous edition, the conference comprises two parts, one in situ and another online via the Moodle platform, allowing participants to obtain two different diplomas.

Psychiatric disorders and ADHD, dermatological practices and the selection of the best scientific literature to improve primary care are, amongst others, the topics to be addressed in the roundtable discussions. There will also be specific workshops dedicated to exploring pathologies associated to the musculoskeletal system. The closing lecture will address mathematics and their relation with health and illnesses, vaccines and epidemics.