MAÑANA, A NEW EVENT FOR US TO BUILD A BETTER FUTURE TOGETHER

IFEMA and Barrabes.biz, in collaboration with ENISA, will official present the first edition of MAÑANA (Tomorrow), an event that will be held in pavilion 14 of IFEMA on 12, 13 and 14 June. Around 6,000 people are expected to attend the event, which will offer over 100 activities with around 50 experts.

MAÑANA, a debate forum covering the challenges facing our society

MAÑANA presents a disruptive concept which, through a new methodology, seeks to collectively resolve the imminent challenges of our society. The aim is to generate a movement of interconnection to activate our country’s ecosystem in the future, based on three concepts; skills, wellbeing and sustainable growth, and through the union of companies, institutions, startups, industry, culture, education and science.

In the words of Eduardo López Puertas, Managing Director of IFEMA “with Mañana, we are going one step further, actively supporting  reflection, analysis and the exchange of experiences”. Carlos Barrabés, Chairman of Barrabes.biz, maintains “we observe the future from such a distant perspective that we are not able to react to what we have before us”.

Likewise, José Bayón López, CEO of Enisa, belonging to the Ministry of Industry, Commerce and Tourism, adds “we want to boost a public-private participatory process in order to advance with this innovative, sustainable and responsible productive model, with the impact on people and the environment that this country needs”.  In turn, Alicia Verdasco Director of Mañana, sees it “as the meeting point and continuous debate forum covering the real challenges facing our society”.

The Mañana event will also focus on the multifunctional use of the Creative Communion Cube, a large structure, wrapped in 170 kilometres of threads, designed as ephemeral and mobile architecture, in which various scheduled activities will be carried out using 3D technology and VR glasses.

 

MORE THAN 120 ACTIVITIES RELATED TO 60 SPORTS DISCIPLINES IN SPORT IS PARTY!

LEDO Sports & Event will be organising a new event, Sport is Party!, the Sports Fair to combat sedentary behaviour and obesity, in IFEMA, on 8-9 June, with the signing of the agreement that will enable the first edition of this initiative between the Managing Director of IFEMA, Eduardo López-Puertas and the Director of LEDO Sports & Events, Inés Ledó Ramos.

The aim of this initiative is to promote health, wellness and physical activity to combat sedentary behaviour and obesity

The aim of this initiative is to promote health, wellness and physical activity to combat sedentary behaviour and obesity. In fact, according to the EU’s most recent report on health, 1 in 6 Spaniards are obese, while childhood obesity has risen ten times worldwide in recent years according to the World Health Organisation (WHO).

The event, which hopes to attract 40,000 people, will offer more than 120 activities relating to 60 sports disciplines, including golf, paddle tennis, tennis, rowing, skating, ping pong, athletics, freestyle wrestling, martial arts, etc. SPORT IS PARTY! will also have an area dedicated to activities offered in fitness studios and sports centres, called GYM FACTORY Active!, with over 50 activities related to over 20 disciplines, such as Zumba, CrossFit, TRX, BodyPump, Pilates and yoga, among others.

AENOR AWARDS IFEMA THE ISO 22320 EMERGENCY MANAGEMENT CERTIFICATE

AENOR, the leading certification entity, has awarded IFEMA the Emergency Management certificate, recognising the Institution’s capacity to efficiently respond to emergency situations. This certificate is based on Standard UNE-EN ISO, on the Protection and Safety of Citizens. Emergency Management. Requirements for responding to incidents.

IFEMA has installed a high-security access control system and video surveillance in its premises

The Managing Director of IFEMA, Eduardo López-Puertas, who received the ISO 22320 certificate from the Director of Sector Marketing and Product at AENOR, Pablo Corróns, highlighted that “being awarded this certification, confirms IFEMA’S capacity to manage emergency situations, thanks to the work carried out by the security team and the facilities, which are equipped with state-of-the-art technologies and quality standards in this regard”.

For Pablo Corróns, “the AENOR Emergency Management certificate, proves that IFEMA successfully applies global best practices in the area of safety, established in international Standard ISO 22320. AENOR has certified the first 30 organisations in accordance with this standard, the ultimate aim of which is to save lives and minimise potential damages”.

The constant renewal of the safety systems in its facilities is one of IFEMA’s main areas of focus, with the aim of guaranteeing appropriate levels of protection and quality for the 3.6 million visitors that attend its facilities each year, and which receive around 700,000 vehicles. For example, last September, the Institution completed the installation of a high-security access control system and video surveillance in the Feria de Madrid  trade fair facilities, consisting of a series of protection devices designed with state-of-the-art barriers, together with fully-integrated and centrally-operated video surveillance machines installed in strategic positions.

IFEMA, AT THE VANGUARD OF THE TRADE SECTOR

The content of this publication contains some of the keys to the strategic work we are doing to make progress in our development. Recently IFEMA received the ISO 22320 Emergency Management Certificate from Aenor, which certifies the Institution’s capacity to provide an effective response to an emergency situation. It is the first of many certificates that we are working on, and that will be earned in the coming months. We are firmly committed to excellence and the quality of our service, which is why we are making big investments, not only in our infrastructures, but also very specifically in our management systems and human talent.

Using innovation to leverage our competitiveness, we have set up an ecosystem that allows us to be at the forefront of the trade fair sector. Some of the projects that are already coming to fruition at IFEMA LAB, our research and development laboratory, will be featured on these pages. These include the “Creative Communion Cube”, a new physical-digital interaction paradigm based on virtual reality and augmented reality techniques; a monumental cube 12 metres long and 8 metres high, covered with a skin built with more than 170 kilometres of yarn woven on-site, defining an ephemeral architecture that acts as a projection screen and houses 15 hyper-sensorial virtual reality booths. After being featured at MULAFEST it will be present at other events, such as TOMORROW, which is the first edition of a disruptive new event concept with an innovative methodology aiming to solve the imminent challenges of our society collaboratively.

During DES2019 IFEMA LAB will also a project involving ultra-precise and smart indoor and guided geolocation and positioning solutions, unique in the world. The fourth edition of the Digital Enterprise Show will be the first in which IFEMA will be acting as co-organiser, following the alliance with NEBEXT, promoters of this leading technological event for business digitisation.

Transformation, digitisation, diversification, and internationalisation, exporting prestigious fairs such as ARCO, the Lisbon edition of which has already established itself on the international calendar.

We invite you to continue building our tomorrow with us.

IFEMA launches CAMPUS IFEMA THINKIDS, an innovative educational experience for children to learn to become entrepreneurs

In collaboration with Thinkids, a driver for educational change in Spain, IFEMA has launched the most innovative campus dedicated to entrepreneurship in our country. The Campus IFEMA Thinkids is targeted at children and teens, ages 9 to 16, and will be held from July 1st to 12th at Feria de Madrid.

The aim of this campus is to awaken children’s entrepreneurship-related competencies and skills, “learning to be entrepreneurs”, at an early age and through dynamic methodologies. With this new educational experience, IFEMA and Thinkids focus on fomenting talent, imagination, creativity, leadership and socially responsible values amongst future generations, all as a means to achieve social progress. It does this by applying a tested methodology designed to create innovative solutions, turning ideas into real projects (www.campusifemathinkids.ifema.es).

Focused on fomenting talent, imagination, creativity, leadership and socially responsible values amongst the generations of the future

For two weeks, Campus IFEMA Thinkids will offer participating children eight workshops in which to actively immerse themselves. There is a workshop for different types of intelligence taught by experts in each area: musical; visual-spatial, intrapersonal (self-awareness); interpersonal (teamwork); naturalist (sustainability values); corporal-body movement;  logical-verbal; and logical-mathematical. The aim is to awaken children’s interest in new fields and discover new points of view. The children will imagine, identify, research, create and develop their ideas, putting the skills they learn in the workshops into practice.

With this initiative IFEMA also opens a new chapter in terms of opportunities for companies interested in taking part in this campus. Firms can join this project with great social value, wagering on the education of future generations as well as the benefits that Corporate Social Responsibility (CSR) provides and the impact on the Family Responsible Company business model. It is also a support tool to achieve the UN’s 2030 Sustainable Development Goals (SDGs) by promoting internal and external scholarships, a social benefit for employees’ children, and, in general, giving greater visibility to the companies’ commitment to society and to innovative education. The possible association between companies and Campus IFEMA Thinkids also considers the possibility of mentoring and giving one of the workshops to transfer values, content and experiences in line with company values to participating children so long as these values are in line with the Thinkids methodology.

New actions to wager on concerts, events and festivals

IFEMA has decided to wager on important cultural and musical events as a new line of business. It foresees welcoming more than 500,000 people to these types of events in 2019. In fact, its two facilities (Feria de Madrid, with its 200,000 m2, and IFEMA Palacio Municipal, with an auditorium seating 1,812 spectators) are focused on attracting large events and they have the experienced personnel and the latest in technology to ensure their success.

With a view to improving its positioning as a reference space

To improve its positioning as a reference for these types of events, IFEMA has launched several initiatives. It recently presented its new website (entradas.ifema.es) to make it easier for visitors to purchase tickets and concentrate its offering in a single site that people can comfortably access via their computers, tablets and smartphones. IFEMA has also signed a collaboration agreement with the Spanish Association of Music Promoters (Asociación de Promotores Musicales, APM) and is now one of the latter’s venue partners.

As part of these collaborative efforts, the APM confirmed during the presentation of the 10th anniversary of the Live Music Yearbook, that the industry had achieved a new historical record in 2018 in terms of billing (for both national and international stars). It earned a total of 333.9 million euros, representing  24.1% more than in 2017 in which the industry billed 269.2 million. The industry has clearly recovered after the 2017 drop in the cultural VAT applied.

IFEMA GENERATES 4.37-BILLION EUROS ANNUALLY IN MADRID AND CREATES 26,168 JOBS.

With an economic impact of 4.37 billion euros and 26,168 jobs created in Madrid in 2018, IFEMA has consolidated itself as one of the most important driver’s of the region’s economy. These figures stem from a report issued by KPMG, reflecting IFEMA’s notable growth last year. The institution expanded its activity to serve 33,203 exhibitors –7% more than in 2017– and welcome 3.6 million visitors –a 14% increase–.

IFEMA’s economic impact on Madrid has also been strengthened by the growing internationalisation of the trade fair’s business.

The economic impact of the fairs and congresses IFEMA organises has grown by 25% in terms of income and 40% in terms of job creation, notably increasing its weight in the city’s GDP (3.2%) and in the region (2.1%). In both cases, this represents a 0.5% percent growth with respect to the consulting firm’s previous report.

IFEMA’s success in 2018 can be summarised by its new record milestones: a total of 119 trade fairs, 12 of which were held outside Spain; 8 large congresses with exhibitors; as well as the sum of all the conventions, festivals and entertainment events targeted at both professionals and the general public. All this represents a total of 720 events last year, 21% more than in 2017. This wide range of activities helped IFEMA boost its business volume to 138.5 million euros, an increase of 17% with respect to 2017, with an EBITDA of 27.7 millions (+23%) and 10.8 million euros in net profit, doubling last year’s figure.

This significant leap in IFEMA’s economic impact on Madrid has also been strengthened by our greater internationalisation. For example, international exhibitors now represent 29% of the total, and international visitors, 12%.

The stimulus that these results and Madrid’s positioning as an international leader in the MICE industry provide is successfully guiding IFEMA’s along its roadmap. For 2019, we expect to bill 145 million euros, with a business portfolio that will include more than 100 trade fair activities and 700 events of all kinds, in addition to participation by approximately 35,000 companies and 4 million visitors.

 

 

IFEMA, engine of the economy in Madrid

IFEMA is a key asset and driver for Madrid’s economy and the country as a whole. Precisely for this reason, IFEMA has updated a study issued by the KPMG consulting firm on our institution’s impact on Madrid. The aim was to measure the actual scope of the effect that the fairs and conferences IFEMA hosts have. The report indicates that the expansion of our institution’s activity has had a 4.38-billion-euro impact on the Autonomous Community of Madrid, 25% more than that recorded in the previous study. And, in terms of employment, IFEMA has generated 26,168 jobs, a 40% increase with respect to the previous study.

The income stemming from the fairs and congresses has increased IFEMA’s weight in the city’s GDP, representing 3.2% of the city’s income (2.1% at the regional level). This represents an additional 0.5% for both the city and the Autonomous Community, consolidating IFEMA as one of the most important economic drivers in Madrid.

IFEMA has also grown in terms of the large events it holds, launching 14 new fairs last year. To this we have to add novel entertainment events, helping us fill the months when there are fewer professional shows. We have also taken great strides forward in our internationalisation, helping to consolidate IFEMA as a key global operator.

All this activity has enabled us to significantly improve our business figures. In 2018, we earned 138.5 million euros, a 17% increase with respect to 2017, and an EBITDA of 27.7 million (+23%), doubling our net profits and earning 10.8 million euros.

In effect, 2018 was an extremely important year for us. IFEMA has reached cruising speed, and we are certain this will help us achieve our, without doubt, ambitious objectives as set forth in our strategic plan: earn 202 million euros in the year 2022.

These results give us the financial strength and resources to take on projects and move our strategic plans forward, gaining in international relevance and competitiveness. Our financial strength also enables us to continue working on our transformation to ensure our future success. In 2018, we made significant progress in preparing ourselves for today’s digital challenge, making clients the centre of our business and ensuring service excellence. With this aim, we are completely renovating our digital resources and adapting our organisational structure to favour our in-house talent and promote a change in business culture.

Thanks to all those who have made this possible.

IFEMA starts to celebrate its 40th birthday

Despite Madrid’s position as the political, economic and geographic hub of Spain, the city did not host any trade fairs until 1980. A May 1943 decree dictated the norms for trade fairs and exhibits, excluding Madrid from this activity and favouring Valencia, Barcelona, Zaragoza and Bilbao, instead.

The political and economic changes that came to Spain with the end of the dictatorship in 1975 helped to do away with this exclusivity. The idea to create IFEMA began to gestate in 1978, the year in which conversations between the local chamber of commerce and City Hall began. The Provincial Council –the Government of the Autonomous Community of Madrid today– and the Caja de Madrid savings bank would later join in on these talks. On December 1st of that same year, the four institutions signed a letter of intent which they implemented over the following year. On February 6th, 1979, the Mayor of Madrid, the Presidents of the Chamber of Commerce and Industry, the Provincial Council and Caja de Madrid signed the protocols to create Institución Ferial de Madrid (IFEMA). Four decades have passed since IFEMA was founded, four decades marked by its incredible growth.

The first trade fair organised by the newly created IFEMA was the International Security, Safety and Fire Exhibition (SICUR) in 1980. That first year, Feria Madrid organised 15 trade fairs, receiving a total of one million visitors and participation by 2,200 exhibitors over a total net surface area of 93,000 meters. Today, IFEMA hosts more than 100 fairs and 600 congresses, conferences and professional events every year, with more than 33,000 participating firms and more than 3.5 million visitors.

Over these past four decades, 100 million visitors and 760,000 exhibitors have participated in the 2,100 fairs organised at IFEMA. All the activity generated by these events and their positive impact on both the industries represented and the surrounding area represent, in today’s figures, an induced economic impact of more than 20 billion euros.

In addition, Madrid now hosts more than half of all international fairs held in Spain, consolidating itself as the preferred destination for business tourism year upon year. IFEMA is also a global operator in terms of fairs, congresses and conventions as well as professional events and those open to the public. IFEMA is undergoing full expansion and has known how to define a highly effective management model capable of undertaking all its projects with its own resources. IFEMA does not receive any official subsidies or grants and maintains a solid financial position.

With clients clearly the focus of its activity, IFEMA is currently addressing all the challenges posed by the digital revolution, searching for new models in which experience and business take centre stage and creating networks to reach new markets and share knowledge. Also, IFEMA constantly diversifies its programme of top-quality entertainment and leisure-time events to attract new audiences, without losing sight of the world abroad, internationalising the reach of its events and expanding its radius of action.

The programatic content of the month of March, which is described in this issue of IFEMA NEWS, serves as an exponent of what is IFEMA today. World congresses, important professional and public fairs, which are samples of what we are and the ambition of what we want to be. 

Welcome to IFEMA.

PHOTOJOURNALISM, FASHION AND WOMEN IN THE EXHIBIT, LAS COSTURAS FEMENINAS DE LA MODA DE ESPAÑA (1930-2018) (“THE FEMININE SEAMS OF SPANISH FASHION”)

Coinciding with the 69th edition of Mercedes Benz Fashion Week Madrid (MBFWM), the National Decorative Arts Museum will host this exhibit entitled Las costuras femeninas de la moda de España (1930-2018)  (“The Feminine Seams of Spanish Fashion”). The aim of the latter is to contribute to enrich the fashion concept from different perspectives. The exhibit will run until March 31st and includes a selection of 80 photos taken over 9 decades by the Spanish news agency, Agencia EFE, photos which dialogue with 25 creations by Spanish designers.

An exhibit reflecting the changes experienced by women in Spain

Sponsored by MBFWMadrid|IFEMA and with production help from the National Decorative Arts Museum in Madrid, the exhibit is based on an idea by Agencia EFE, the leading press agency in Spanish and the fourth most important in the world, and the Spanish Association of Fashion Creators (ACME), to reflect changes experienced by women in Spain since the early 20th century.