IFEMA and Barrabes.biz, in collaboration with ENISA, will official present the first edition of MAÑANA (Tomorrow), an event that will be held in pavilion 14 of IFEMA on 12, 13 and 14 June. Around 6,000 people are expected to attend the event, which will offer over 100 activities with around 50 experts.
MAÑANA, a debate forum covering the challenges facing our society
MAÑANA presents a disruptive concept which, through a new methodology, seeks to collectively resolve the imminent challenges of our society. The aim is to generate a movement of interconnection to activate our country’s ecosystem in the future, based on three concepts; skills, wellbeing and sustainable growth, and through the union of companies, institutions, startups, industry, culture, education and science.
In the words of Eduardo López Puertas, Managing Director of IFEMA “with Mañana, we are going one step further, actively supporting reflection, analysis and the exchange of experiences”. Carlos Barrabés, Chairman of Barrabes.biz, maintains “we observe the future from such a distant perspective that we are not able to react to what we have before us”.
Likewise, José Bayón López, CEO of Enisa, belonging to the Ministry of Industry, Commerce and Tourism, adds “we want to boost a public-private participatory process in order to advance with this innovative, sustainable and responsible productive model, with the impact on people and the environment that this country needs”. In turn, Alicia Verdasco Director of Mañana, sees it “as the meeting point and continuous debate forum covering the real challenges facing our society”.
The Mañana event will also focus on the multifunctional use of the Creative Communion Cube, a large structure, wrapped in 170 kilometres of threads, designed as ephemeral and mobile architecture, in which various scheduled activities will be carried out using 3D technology and VR glasses.