Coinciding with the 69th edition of Mercedes Benz Fashion Week Madrid (MBFWM), the National Decorative Arts Museum will host this exhibit entitled Las costuras femeninas de la moda de España (1930-2018)  (“The Feminine Seams of Spanish Fashion”). The aim of the latter is to contribute to enrich the fashion concept from different perspectives. The exhibit will run until March 31st and includes a selection of 80 photos taken over 9 decades by the Spanish news agency, Agencia EFE, photos which dialogue with 25 creations by Spanish designers.

An exhibit reflecting the changes experienced by women in Spain

Sponsored by MBFWMadrid|IFEMA and with production help from the National Decorative Arts Museum in Madrid, the exhibit is based on an idea by Agencia EFE, the leading press agency in Spanish and the fourth most important in the world, and the Spanish Association of Fashion Creators (ACME), to reflect changes experienced by women in Spain since the early 20th century.

IFEMA and Diversified launch a new project dedicated to ecological and organic food.

A new international project for the food industry has been added to the agenda of specialised shows to be held at IFEMA in 2019: Organic Food Iberia and Eco Living Iberia, an event with international scope co-organised by IFEMA and Diversified. The first edition is scheduled for June 6th and 7th. More than 70% of the available space has already been reserved. The trade show is supported by the Spanish Ministry of Agriculture and the leading associations and regions producing organic food in Spain, and it will also international stands.

The trade show is supported by the Spanish Ministry of Agriculture, Fishing and Food as well as the leading industry associations and Spanish regions producing organic products

To create this project, Spain’s leading fair operator, IFEMA, and the organiser of international events, Diversified Communications, announced today that they had signed an agreement to jointly organise this event specialising in organic products for both the Iberian Peninsula and the entire Mediterranean region.

IFEMA enjoys a strong position in the food industry and organises leading fairs and trade shows in this area, such as Fruit Attraction, which brings together more than 1,600 companies and more than 80,000 visitors from 120 countries. For its part, Diversified is a reference in the organic food industry, organising successful events in the United Kingdom, Scandinavia and Australia, as well as publishing dedicated magazines and hosting the global website, Natural Products. Through this collaborative agreement, both organisers will join all their commercial, strategic and promotional assets to bring this international event to Madrid this coming June.

Spain is already recognised for having the largest organic food production industry in Europe, with internal consumption of these products growing and significant exports in this area. The trade show has been scheduled for June to make it more exclusive and separate it from other key industry events on the international agenda.



Her Majesty the Queen recently received the organisers of Fruit Attraction, IFEMA and FEPEX, to commemorate the 10th anniversary of Fruit Attraction, the International Trade Show for the Fruit and Vegetable Industry, and recognise its successful trajectory and work, becoming in just ten years one of the world’s key business forums for this industry.

During the reception, Clemente González Soler, IFEMA Chairman, highlighted that “Fruit Attraction represents a clear example of the industry’s attempts to open up to the world and an example of the two organising bodies’ know-how, joining our forces to define a model for the trade show which is recognised today around the world as the best ambassador for the Spanish brand in the fruit and vegetable industry”. For his part, the President of FEPEX, Jorge Brotons Campillo, indicated that “we have been working together since 2009 to give greater visibility to the strengths of the fruit and vegetable industry which, since last year’s edition, now includes flowers and plants”.

Fruit Attraction is recognised globally as the best ambassador for the Spanish brand in the fruit and vegetable industry.

Fruit and vegetable production and exports represent the largest sector within the Spanish agricultural industry, accounting for 60% of all vegetables produced. In terms of foreign trade, Spain has become the world’s leading exporter of fresh fruits and vegetables.

The 10th edition of Fruit Attraction broke all previous records: 1,621 participating companies from 40 countries and 81,000 industry professionals and buyers from 122 countries. The next edition will be held from October 22nd to 24th, 2019.


Leonor Pérez Pita, National Fashion Award 2018

Leonor Pérez Pita,  Director of the Pasarela Cibeles (today, Mercedes-Benz Fashion Week Madrid) for the last 30 years and current President of the MBFWM Fashion Committee, was awarded the 2018 National Fashion Award in a special ceremony on December 19th, an event presided over by HRH, Queen Letizia. She was distinguished for her role in promoting the Spanish fashion industry and in directing this event organised by IFEMA. She was decisive in creating this nationally and internationally-renowned promotional platform for our Spanish industry. 

Spanish trade shows, instrumental for exports

The Association of Spanish Trade Fairs (Asociación de Ferias Españolas, AFE) of which IFEMA is a member wants to underscore the importance of trade shows in Spain, especially those with an international focus. For this, it has collaborated in producing a video edited by the Spanish Ministry of Industry, Trade and Tourism’s ICEX Agency, highlighting the advantages of trade shows held in Spain and the fundamental role they play in helping Spanish companies begin to export and consolidate their trade abroad.

The advantages of trade shows held in Spain

A significant number of Spanish trade shows offer companies the chance to contact potential Spanish and international buyers, as AFE declares. The aim of this initiative is to strengthen the advantages of trade shows organised in Spain with a significant impact on foreign participants so that companies and SMEs, in particular, understand that companies need to make fewer economic and logistics efforts compared to participating in shows in other countries while still reaching a significant number of foreign clients.


Madrid for Science and Innovation

IFEMA and the foundation dedicated to promoting R&D in Madrid, Fundación para el Conocimiento madri+d, have reached an agreement to organise the Madrid por la Ciencia y la Innovación (“Madrid for Science and Innovation”) fair to be held from March 21st to 31st, 2019, as part of Education Week. With the slogan, “Get hooked on Science!”, the aim of this event is to promote a scientific-technical vocation amongst students, especially girls, in line with the regional government’s STEMadrid Plan to stimulate young people’s interests in science, technology, engineering and math (STEM).

A clear commitment to bring the world of science closer to schools

The agreement to organise this event was signed by IFEMA Managing Director, Eduardo López-Puertas, the Director of the Fundación para el Conocimiento madri+d, Jesús Sánchez Martos, and the foundation’s Manager, María Jesús García-Alarilla, signalling both organisations’ clear commitment to bring the world of science closer to schools.

IFEMA and Expansión celebrate the 14th Premios PYME Awards for SMEs

On December 10th, IFEMA and the economic newspaper, Expansión, held the 14th Premios PYME award ceremony in an event presided over by the President of the Autonomous Community of Madrid, Ángel Garrido. The aim of these awards is to highlight and recognise the work of small and medium enterprises and reward their decisive contribution to the Spanish economy. SMEs represent 98% of the Spanish business fabric and 65% of the country’s GDP. Currently, SMEs also create 75% of all jobs in Spain, representing more than half of all jobs in the private sector, in particular.

A recognition for small and medium-sized companies that together represent 98% of the business fabric in Spain

The companies selected in this edition of the awards include: Vivebiotech (Guipuzcoa) for technological innovation; Puertas Padilla (Murcia) for internationalisation; Araplasa de Residuos (Caceres) for its environmental initiatives; Caparrós Nature (Almeria) for Corporate Social Responsibility; Decocer (Castellon) and Ice Wave (Mallorca) for job creation; and Palibex (Madrid) for the best entrepreneur.

IFEMA and FEPEX renew their collaboration agreement to organise Fruit Attraction.

IFEMA and FEPEX, the Spanish Federation of Fruits, Vegetables, Flowers and Living Plants, have renewed their collaboration to continue to jointly organise Fruit Attraction, the International Trade Show for the Fruit and Vegetable Industry. Eduardo López-Puertas, IFEMA Managing Director, and José María Pozancos, FEPEX Director General, signed the new collaboration agreement this past December 5th.

Fruit Attraction has become a worldwide reference for professionals in the fruit and vegetable industry.

Fruit Attraction will hold its eleventh edition from October 22nd to 24th, 2019. The fair has successfully consolidated itself as one of the world’s key events and business gatherings for this industry. In fact, the 2018 edition celebrating its tenth anniversary brought together 1,621 companies from 40 countries, attracting more than 80,000 industry professionals from 122 countries, representing a 19% increase with respect to the previous year.

Big events and exhibits at IFEMA

In January, all the cultural and entertainment-related events that have headlined Madrid’s cultural agenda at the end of 2018 will continue into the new year. These include the shows, “Circlassica” and “33 El Musical”,  with their own stages, and the exhibits, “Banksy, Genius or Vandal?” and “Jurassic World: The Exhibition”, the latter in IFEMA’s new Hall 5.1. Since their respective premières, these shows have already attracted more than 300,000 people taking full advantage of this great cultural offering.

These events have already attracted more than 300,000 people.


IFEMA to begin managing the Palacio de Congresos Municipal Conference Centre

As of January 1st, IFEMA will be in charge of managing the Municipal Conference Centre (Palacio Municipal de Congresos) in the Campo de las Naciones district of Madrid, furthering its ability to capture new conventions and congresses as well as business, cultural and entertainment-related events. With Madrid City Hall’s decision to cede the centre’s management to IFEMA, the latter will define a 25-year business plan to attract large international events and reinforce Madrid’s wager on business tourism.

The centre’s proximity to IFEMA’s own installations, its versatility and space (more than 30,000 square metres of useful space), the Palacio Municipal de Congresos is the ideal complement to IFEMA. The conference centre’s auditorium and multifunction rooms provide not only new types of venues but also the possibility of organising large international events. In addition to IFEMA’s vast experience in the MICE industry, City Hall took into account its renowned sales and operations team specialising in this area. According to Clemente González Soler, President of IFEMA’s Executive Committee, “managing this iconic space is going to multiply the institution’s activity in the MICE industry, especially in terms of capturing international events and, with that, reinforce Madrid’s positioning as one of the leading business tourism destinations”.

IFEMA’s aim is to attract large international events and reinforce Madrid’s wager on business tourism.

The Municipal Conference Centre’s competitiveness will also improve thanks to the generous investment plan to which IFEMA has committed, including 10 million euros to adapt and improve the conference centre’s facilities and modernise it both technologically and functionally. This investment is key to increase its activity, multiplying the income it generates for Madrid with a potential economic impact of more than 300 million euros annually.

A unique building. The Municipal Conference Centre is a singular building designed by the Ricardo Bofill Architectural Studio and includes exhibit halls, an auditorium, an incredible large, multifunction room and other halls. It was designed with versatility in mind, endowing it with the technology and services needed to meet all the market’s demands, in particular, the organisation of congresses, meetings and product presentations. The building spans more than 30,000 square metres. In addition to the exhibit spaces, Auditorium A can seat 1,812 people, while the Multifunctional Room spans more than 2,414 square metres. There are also an additional twenty-eight rooms. Throughout its history, the conference centre has hosted international events such as International Monetary Fund and World Bank meetings, European Union, NATO and UN summits and medical, pharmaceutical and other professional and economic congresses.