As of January 1st, IFEMA will be in charge of managing the Municipal Conference Centre (Palacio Municipal de Congresos) in the Campo de las Naciones district of Madrid, furthering its ability to capture new conventions and congresses as well as business, cultural and entertainment-related events. With Madrid City Hall’s decision to cede the centre’s management to IFEMA, the latter will define a 25-year business plan to attract large international events and reinforce Madrid’s wager on business tourism.
The centre’s proximity to IFEMA’s own installations, its versatility and space (more than 30,000 square metres of useful space), the Palacio Municipal de Congresos is the ideal complement to IFEMA. The conference centre’s auditorium and multifunction rooms provide not only new types of venues but also the possibility of organising large international events. In addition to IFEMA’s vast experience in the MICE industry, City Hall took into account its renowned sales and operations team specialising in this area. According to Clemente González Soler, President of IFEMA’s Executive Committee, “managing this iconic space is going to multiply the institution’s activity in the MICE industry, especially in terms of capturing international events and, with that, reinforce Madrid’s positioning as one of the leading business tourism destinations”.
IFEMA’s aim is to attract large international events and reinforce Madrid’s wager on business tourism.
The Municipal Conference Centre’s competitiveness will also improve thanks to the generous investment plan to which IFEMA has committed, including 10 million euros to adapt and improve the conference centre’s facilities and modernise it both technologically and functionally. This investment is key to increase its activity, multiplying the income it generates for Madrid with a potential economic impact of more than 300 million euros annually.
A unique building. The Municipal Conference Centre is a singular building designed by the Ricardo Bofill Architectural Studio and includes exhibit halls, an auditorium, an incredible large, multifunction room and other halls. It was designed with versatility in mind, endowing it with the technology and services needed to meet all the market’s demands, in particular, the organisation of congresses, meetings and product presentations. The building spans more than 30,000 square metres. In addition to the exhibit spaces, Auditorium A can seat 1,812 people, while the Multifunctional Room spans more than 2,414 square metres. There are also an additional twenty-eight rooms. Throughout its history, the conference centre has hosted international events such as International Monetary Fund and World Bank meetings, European Union, NATO and UN summits and medical, pharmaceutical and other professional and economic congresses.