IFEMA will be part of the mythical MOVISTAR MEDIO MARATÓN MADRID (the half marathon of the city), in hall 2, where runners will pick up of their race numbers on April 6th and 7th, before the race on Sunday, 8th April through the streets of the Spanish capital.
In addition, attendees can discover the latest in sports products and technology applied to runners, in the exhibition area.
On 6th and 7th of April, IFEMA will receive all the participants of the half maratón for the collection of their race numbers
Organized by Business school ESIC, the 15th edition of HOY ES MARKETING (“today is marketing”), which will be held at the IFEMA North Convention Center on April 18th, represents the largest gathering for professionals and managers in the field of business, marketing, communication and digital economy in Spain. In this event, recognized professionals from relevant national companies will present their success stories and best marketing strategies and identify future business trends, so that attendees can learn how companies approach the great challenges of these disciplines in a global context of constant transformation.
In this edition and under the motto “Rethink Management. New Economy, New Market, New Business & New Social Models”, the event -which will also be held in Barcelona, Valencia, Bilbao, Seville, Saragossa, Pamplona, Granada and Santiago de Compostela- will be attended by prominent ESIC teachers and senior managers of companies and institutions such as Bankia, BBVA, BEL, Cisco, Coca-Cola, Correos or Samsung, among others. The event will also enjoy the presence of Carlos Sainz, two-time world champion of Rally and Dakar.
Renowned professionals from national firms will present their success stories and best marketing strategies
On Thursday, February 22, during the celebration of the 37th edition of ARCOmadrid, an agreement was signed between the Municipality of Lisbon and IFEMA / ARCOlisboa, with the presence of the Mayor of Lisbon, Fernando Medina and the director of IFEMA, Eduardo López-Puertas. The agreement establishes the collaboration between the Municipal Chamber of Lisbon and IFEMA for the celebration of the next three editions of the International Contemporary Art Fair of Lisbon, ARCOlisboa, in the former National Cordoaria factory, as well as for the promotion of contemporary art as an artistic manifestation and economic cosmopolitan and universal. Both parties seek with this firm to consolidate a project with a strong network of national and international collaborations and also promote the city of Lisbon as a multicultural, innovative and creative capital.
Feria de Madrid is the first fair ground that includes a plant for the use of geothermal energy. Its installation has recently entered into operation for the air conditioning of the central office building. The project, which represents IFEMA’s commitment to renewable energies, efficiency and environmental sustainability, has been carried out by Sacyr Industrial, whose project has consisted of the drilling of 40 geothermal boreholes up to 150 meters deep, connecting with a new geothermal heat pump of 355 kW of thermal power and 305 kW of cold power.
The installation enables an electric energy saving of 81,000 kWh / year; a thermal energy saving (natural gas) of 707,000 kWh / year, and a primary energy reduction of 80 TEP (equivalent tons of oil). In addition, it will allow the reduction of CO2 emissions of 200 Tons per year, an annual economic saving of €40,000.
The project is part of the Corporate Social Responsibility policies of IFEMA
The International Tourism Fair FITUR was the framework chosen for the presentation of the two new convention centers of Los Cabos and La Paz, in the state of Baja California del Sur, which constitute one of the most important innovations in infrastructure aimed at developing congress and business tourism in Mexico. Both centers will be operated by Actidea, with IFEMA in charge of consulting, strategic and business support, as well as the operation and adquisition of international events.
Located in an especially attractive environment for congresses and other events, both convention centers, property of the Government of Baja California, will start operating on March 19th, orienting their activity towards MICE tourism, the main engine of development of the area.
The new convention centers will be operated by the Mexican Actidea, with IFEMA in charge of consulting and strategic business assistance, and adquisition of international events
Considered a benchmark in the business sector, the Awards for Professionalism awarded by the Madrid and Center region PCO Association (OPC Madrid) were handed out on 23rd November, distinguishing the career of prominent members of the sector. Belén Mann, Director of IFEMA Convenciones y Congresos and Itziar Benguria, Head of Sales of the Associative Area of IFEMA Convenciones y Congresos, received the award in recognition of the institution’s effort to make Madrid one of the main MICE destinations and to consolidate IFEMA as the international venue of important congresses and conventions.
The prestigious OPC Madrid award, given every year to outstanding members of the MICE sector, was given to IFEMA Convenciones y Congresos
A recent innovative proposal from the ARCO Foundation aims at raising the general interest for collecting and the purchase of art pieces. The new edition of Arco will take place from February 21st to 25th in the different ARCO galleries in Madrid, which have joined this initiative that aims to make art available to the public, with prices under 2018 euros.
Selection of pieces is the result of a joint work between the galleries and the participating bloggers of diverse disciplines that will contribute to communicate the initiative among their followers. #Mecomprounaobra seeks to bring contemporary art to a new audience, with the help of prestigious personalities in their professional fields. The designer Ana Locking has selected a work in the García Galería gallery, and the model Nieves Álvarez, in the Fernández Braso gallery. For its part, the gallery Pilar Serra will feature actress Antonia Sanjuan, while F2 will be with the chef Samantha Vallejo-Nágera. Max Estrella will entrust the selection of works to journalist Marta Riopérez; Crossing Four, to illustrator Spaghetti Monster; Espacio Mínimo, to Charo Izquierdo, director of Mercedes-Benz Fashion Week Madrid; and Nogueras Blanchard, to Jean Porsche, architect. Other galleries that have confirmed their participation are Sabrina Amrani with Ianko López; Álvaro Alcázar with María de León; Formatocomodo with Tomás Fernando Flores; José de la Mano with Joan Matabosch; Rafael Pérez Hernando with María Blasco; Alegría Gallery with Diego Postigo; Moisés Pérez de Albéniz with Fernando González Molina; Ponce + Robles with Tomás Alía; The Goma with Inés Ybarra; Maisterravalbuena with Andrés Rodríguez; Heinrich Ehrhardt with Paco Pintón; and Bacelos Gallery with Elena Furiase.
ARCO seeks to increase awareness about art, promote the purchase of contemporary artists’ pieces and show their accessibility
On November 20th, the 2017 Pyme Awards annually convened by IFEMA and EXPANSIÓN were presented. These awards recognize the work carried out by small and medium-sized companies, essential players in job creation and economic development in the country. The six award-winning companies, selected among 162 applications, were Solar Mems (Seville), Araven (Zaragoza), Agroamb (Galicia), Santa Teresa (Avila), Smartick (Madrid) and Worklandlife (Madrid), for their contribution and effort in becoming a reference in the categories of Innovation Environment, Corporate Social Responsibility, Internationalization, Employment Creation and the Development of the Entrepreneur Spirit.
Cristina Cifuentes, president of the Community of Madrid, chaired the event accompanied by Javier Ruiz-Santiago, Deputy Minister of Economy and Competitiveness of the Community of Madrid; Maria José Pérez-Cejuela, Director of Commerce and Consumption of the Community of Madrid; Concepción Díaz de Villegas, Director of Commerce and Entrepreneurship of the Madrid City Council; Juan Pablo Lázaro, President of CEIM; Ana Isabel Pereda, Director of the Expansión newspaper; Clemente González Soler, President of the Executive Committee of IFEMA, and Eduardo López-Puertas, General Director of IFEMA, among others.
This edition had a record participation, with 162 applications compared to 143 last year
On November 17th, IFEMA received the Bankia ACOCEX Award in the category of Export Support, granted by the Spanish Association of Foreign Trade Professionals (ACOCEX), in recognition for its work in support of the internationalization and export of small and medium-sized companies. This support takes place in the framework of their activity as a trade fair operator, through the development of different initiatives, such as advising and accompanying their participation in international fairs, or organizing trade meetings with buyers from other countries to promote internationalization and export of Spanish companies.
The award was received by Eduardo López-Puertas, General Director of IFEMA, at the Lázaro Galdiano Foundation in Madrid, in an event chaired by Rafael Cascales Sisniega, executive president of ACOCEX, the official network of foreign trade professionals in Spain.
IFEMA develops an intense work aimed at promoting access to interesting foreign markets for its exhibiting companies
The versatile artist DJ NANO will occupy IFEMA for the second year in a row for a new edition of his ORO VIEJO concert “The Big Show” on December 16th. The event, which will once again be the largest indoor concert held so far in Madrid, will gather more than 14,000 people for the 25th edition of the legendary brand. The production of the event will be handled by four of the most important music companies in Spain: Planet Events, Fluge Entertainment and Disorder Events, which collaborate with Hermanos Toro (company that owns the Dreambeach Villaricos and Weekend Beach festivals).Planet Events carries out some of the country’s main musical tours, while Hermanos Toro, new player in this edition, runs and produces two of the most crowded festivals in the peninsula, Weekend Beach (Málaga) and Dreambeach Villaricos (Almería), the largest Spanish dance music festival.
More than 14,000 people will fill the IFEMA facilities for the 25th edition of the legendary DJ NANO event