IFEMA strengthens its high security systems

Ifema seguridad

IFEMA stands at the head of the European trade fairs venues as one of the newest in high security equipment. This action is part of the global 5-year investment plan, which foresees a budget of €100 million, for the improvement of infrastructure, communications, digitization and security equipment.

This project includes the installation of an automated access control system and an emergency public address system. New, state-of-the-art barrier equipment will monitor the access of more than 700,000 vehicles, trucks and freight transport. For this purpose, a total of 92 bollards have been manufactured in high performance steel and resistant to the impact of high-speed freight vehicles.

These have been installed at the four main access points to IFEMA (North, South, East and West). At the same time, the Feria de Madrid will also have a new public address system that will ensure the efficiency of communications in emergencies, under any circumstance. In addition, exhibitors and visitors will be informed in an optimal manner, thanks to a total of 5,164 megaphones installed indoors, in common areas, offices and other areas, and 472 speakers for the pavilions.

For the high security access control project and the emergency public address system IFEMA has allocated an investment of €3.5 million.

The big names in fashion at the 2nd Innovation Fashion Forum

Promoted by IFEMA, the 2nd Innovation Fashion Forum, with its slogan Thinking Fashion: Think Differently; Do It Differently, brought together leading executives and experts in the fashion and technology industries in July. The forum served as a space to debate on topics such as the fashion industry’s digital transformation and the key issues the industry has to address over the short term. This forum has become a reference for e-commerce directors and the digital transformation of fashion companies.

Presented by Eduardo López-Puertas, IFEMA Director General, the event was full of debates, lectures and networking with executives from key brands such as Desigual, Mango and L’Oreal. Hackers was in charge of closing the forum. All these companies explored the issue of new innovation strategies since they are all actively involved in redesigning where the industry is headed.

Promoted by IFEMA through the Momad and Mercedes-Fashion Week Madrid events, this forum was organised by Moda.es. This second edition exceeded its objectives, with more than 450 participants, including industry executives and professionals.

Lectures and networking with executives from leading brands such as Desigual, Mango and L’Oreal

The IFEMA-CARLOS SORIA Expedition returns to Madrid

After 20 days of effort and the attempt to reach the summit of Dhaulagiri, Carlos Soria and his team are already resting in the capital after returning on Saturday May 26 from Kathmandu. Upon his arrival at the Barajas Airport and excited, Carlos Soria commented the moment of the decision to desist in the attempt to climb to the top, but with the spirit and human quality that characterizes him, grateful for having lived such a wonderful experience and receiving the warm support from Spain during all the stages of the Expedition.

Everything went on as planned until arriving at camp III of the mountain, at 7,250 meters altitude, when the weather forecasts became more negative than expected. The team decided to suspend the summit attempt, at the risk of suffering for its own integrity. “We are a little sad for not having reached the top, but happy for having done everything as best as possible and serving as a reference to other expeditions that were also forced to desist,” commented Carlos Soria.

From IFEMA, the President of the Executive Committee, Clemente González Soler, affirms that “With the regret that the effort and dedication with which each one of the different stages of the IFEMA-CARLOS SORIA Expedition has been undertaken, they have not finally had their deserved reward, we want to express our support and recognition to our most international mountaineer, for his courage as an athlete and for his human nobility. It has been a wonderful experience to have been able to promote this adventure and unite the name of IFEMA with that of an extraordinary person “

“We want to express the recognition to our most international mountaineer for his courage as an athlete and for his human nobility. It has been a wonderful experience to have been able to promote this adventure and unite the name of IFEMA with that of an extraordinary person “says Clemente González Soler, president of IFEMA

ARCHITECT @ WORK, a meeting of architects, interior designers and designers

Architecture will be the star on May 9th and 10th: ARCHITECT @ WORK, the international event aimed at architects, interior designers, designers and construction professionals, this year dedicated to Wood & Architecture. The programmed presentations include for instance “MO House” by Pablo Oriol, of FRPO Rodriguez & Oriol Architects; “Con mader” by Loly Prieto, from Studio Gronda, “Los tres cerditos” by Camino Alonso and Ignacio Lechón from ÁBATON, or “Entrepatios Las Carolinas: the first ecological cohousing in Madrid”, by Iñaki Alonso Echeverría, from Satt Arquitectura. Other parts of the program include The FUTURE WOODS Exhibition, EARTH & MARS by MATERFAD, Pop-up Bookshop by Cooperativa d’Arquitectes Jordi Capell and ART by William Sweetlove.

Works by relevant architects will be exhibited during the fair, which will revolve around Wood & Architecture

IFEMA and AEVI announce the return of MADRID GAMES WEEK

Madrid will once again host one of the most anticipated events for fans of the video game world, with the celebration of MADRID GAMES WEEK 2018, next October (18-21). This was announced by Eduardo López-Puertas, CEO of IFEMA and Alberto González Lorca, president of AEVI, on April 27th, advancing the unbeatable expectations that have been created in the video game industry, whose main brands will be present at the fair with his latest releases. There will be 43,000m2 of exhibition devoted to content such as software for digital entertainment, platforms and hardware, entertainment and consumer software, through service providers, repair and maintenance, developers, suppliers of the video game industry, and training and employment in digital leisure. In addition Madrid Games Week will have thematic areas aimed at the general public and dedicated to Manga, cosplay, and virtual reality, as well as retro exhibition areas, robotics, or eSports competitions, among other contents with a large number of followers.

The big brands of the video game industry will be present at the Fair with their latest news and launches.

MERCEDES-BENZ FASHION WEEKEND IBIZA brings the catwalk to the island

Spanish fashion returns to Ibiza. The new Resort proposals will be the main protagonists of the second edition of Mercedes-Benz Fashion Weekend Ibiza. On May 25th and 26th, the unique Ushuaïa Ibiza Beach Hotel will once again be the setting for the grand catwalk of cruise collections in Spain, which on this occasion presents a more complete program with more catwalks and presentations by outstanding Spanish firms as well as an invited international designer. Two days of fashion and lots of glamour in a unique environment, the island of Ibiza, inexhaustible cradle of trends, as a backdrop.

Alvarno, Andrés Sardá, Jorge Vázquez and Desigual, as well as Custo BCN and The 2nd Skin Co. are the Spanish creators and firms participating in this second edition. Essential names in the international design scene and firms used to the MBFWMadrid catwalk will be completed by such names as Melissa Odabash, a swimwear and beachwear firm based in London and the United States, and present in more than 50 countries.

MBFWIbiza is organized by Mercedes-Benz Spain, Ushuaïa Ibiza Beach Hotel, and IFEMA MBFWM

IFEMA promotes university talent

The stimulation of academic excellence and the collaboration between the university and the business world has been the axis of the first project jointly promoted by IFEMA and the School of Industrial Engineering and Design of the Polytechnic University of Madrid, through the organization of the Contest of Ideas for the design of an electromechanical device for closing the gates of the pavilions of IFEMA.

The three prizes, which were delivered on April 19th, went to Rafael Alférez Robisco, for the project “Solution at the closing of the guillotine gates of IFEMA” as the winning prize; the second prize goes to Héctor Hernández Galvan and Javier Maqueda Ortega, as authors of the project “Lower channels of guillotine gates of pavilions of IFEMA”, and the third prize is for Florín Mihai Ricean, for the work “Mobile bridge”.

The objective is to foster collaboration between the university and companies, and to promote excellence in training, research and professional development

IFEMA, home of the first laboratory of 5G R&D and prototyping

A major step forward for IFEMA’s digitization and technological innovation plan: IFEMA has signed an alliance with 5TONIC – an entity founded by Telefónica Research and Development and the IMDEA NETWORKS , with participation by Ericsson – for the creation in its premises of the first laboratory of R&D into 5G technology and its application to the tourist sector and the trade fair world. The advances will be shown in FITUR 2018.

The 5TONIC laboratory is working on research aimed at implementing the 5G in various sectors, with a massive implementation planned from 2020. In the field of trade, the sector chosen was tourism for its economic importance and the leadership of Spain . And logically, the chosen moment was FITUR.

IFEMA, pioneer in launching an online sales project on eBay

This is a milestone for IFEMA which, thanks to its collaboration with ebay and MODDO, will be the first exhibition operator to launch a digital store on ebay. The idea: the pieces exhibited at the Feriarte and Almoneda fairs will be distributed online throughout the year. This solution will be implemented in FERIARTE, Art and Antiques Fair and ALMONEDA, Antiques Fair, Art Galleries and Collecting, and could be extended to other IFEMA fairs.

The objective is to provide an all-round marketing platform to participants at IFEMA shows, so that their products can be available in international and national markets throughout the year.

Eduardo López-Puertas, CEO of IFEMA, sees “an extraordinary opportunity to expand the reach of the fairs and the business of our clients. This alliance with eBay’s online selling platform and technology provider MODDO has allowed us to identify a clear need for innovation, which will be added in the coming months. “



MODDO will be the technological partner