ARCOMADRID presents its 2019 edition in Lima, Peru

This past November, ARCOmadrid presented its 38th edition in Lima, Peru, coinciding with the official visit by the King and Queen of Spain to said country. To this end, the President of Peru, Martín Vizcarra announced at an institutional event that Peru would be participating as the Guest Country in the next edition of Arcomadrid. Participants at this event included representatives from the political and business communities as well as an IFEMA delegation led by Eduardo López-Puertas, IFEMA Managing Director, and Carlos Urroz, Director of ARCOmadrid, amongst others.

The pillars of this new edition are artistic quality and singularity, exploring the work by new talented artists and content for both collectors and professionals. In addition, Peru’s participation as Guest Country, implies participation by 23 artists from 15 international galleries selected by Sharon Lerner. This event serves to consolidate ARCOmadrid’s projection as a reference for Latin America in Europe. Along with the presence of these artists and galleries, Peru’s participation will also include various exhibitions in Madrid and a wide-ranging programme of cultural events throughout the city. Coordinated by Fietta Jarque, the aim is to take the latest in Peruvian artistic expression to different spaces around the capital.

The President of Peru announces the country’s participation as Guest Country in the next ARCOmadrid edition, coinciding with the official visit by the Spanish King and Queen

The guiding thread of these important exhibits is the development of Peruvian art. These exhibits include “Nasca”, at Fundación Telefónica and “Avant-garde Networks: Amauta and Latin America, 1926-1930”, on the Latin American intellectual movement with Native American artists, at Reina Sofía National Museum. In addition, the Prado Museum’s “Guest Work” will feature paintings which represent the religious and political alliances between the Incas and Jesuits through the marriage of Martín de Loyola and Beatriz Clara Coya Ñusta and between Juan Borja and Lorenza Ñusta. There will also be a unique exhibit on contemporary Amazon art called “Amazonías”, at the Matadero Madrid exhibition space, featuring a Kenné mural at the entrance. Lastly, the Conde Duque Cultural Centre will showcase a selection of video-translations called “Miradas x Espacios”.

MAC FRUIT ATTRACTION to hold its 3rd edition as part of foodafrica

The 3rd edition of Mac Fruit Attraction will open its doors from December 8th to 10th in Cairo as part of the FoodAfrica fair organised by IFP Group to cover the Middle East and North Africa.

Organised by IFEMA and CESENA FIERA, the two largest fair operators in Europe’s largest fruit and vegetable producing and exporting countries, Spain and Italy, Mac Fruit Attraction has become a reference in terms of the international positioning and professional network provided to Spanish and Italian firms of this kind in North Africa. It is a trade platform which permits direct access to new strategic markets and facilitates contact with local operators and those in the area of influence.

A platform for Spanish and Italian products to access markets in North Africa

The last edition of FoodAfrica brought together 10,830 professionals from the industry: importers, retailers, distributers, producers and others from the Horeca industry, amongst others. Participants came from Africa (41%), the Persian Gulf and Middle East (29%), Asia and the Far East (16%) and Europe and Russia (12%), confirming the fair’s broad reach.

The Study in Spain fair travels to Mexico as part of its journey through Latin America

As part of its journey through Latin America, the Feria Estudiar en España (“Study in Spain Fair”) will visit Mexico on November 8th and 9th after previously having stopped in Colombia, Ecuador and Peru. The fair’s aim is to familiarise students with all the academic opportunities available in Spain.

40% of the more than 100,000 foreign students in Spain come from Latin America.

This fair is promoted by SEPIE (the Spanish Education Internationalisation Service), which belongs to the Ministry of Science, Innovation and Universities, and the Spanish Embassy’s Educational Council in Mexico. IFEMA has joined this alliance and is in charge of organising this fair with the support and experience of the 2016 “Mobility Fair: Study and Discover Spain” promoters.

This initiative aims to inform Latin American students about Spain’s potential and that of its universities and higher education institutions, make it the preferred option for Mexican students and establish closer ties with educational institutions in the countries it visits, creating synergies and reaching collaborative agreements. Worth noting is that 40% of the more than 100,000 foreign students studying in Spain every year come from Latin America.

Salon Look arrives in Santiago de Chile

In Chile, IFEMA and Espacio Riesco launch a new professional Beauty and Hairdressing trade fair: Salon Look Santiago, which will take place from 27 to 29 October. The Chilean version of Salon Look International, which has been held in Spain for the last 20 years, came into being with the idea of ​​becoming the bridge between Europe and the Latin American continent, to offer companies a major platform for taking part and attracting professionals, bringing together on one spot the latest new features and innovations in the world of beauty.

This fair will bring together professionals from the industry of image and all-round aesthetics; hairdressing salons, manicure centres, barbershops and micropigmentation who, over the course of the three days of the meeting, will enjoy a number of different events, presentations, meetings, specific activities for each sector, and a sales area, all handled by specialized companies.

Created with the idea of ​​becoming the bridge between Europe and Latin America.

The International Convention Center reopens its doors in Mexico

Los Cabos

The International Convention Center (ICC) in Los Cabos, Baja California (Mexico) has reopened its doors after being completely remodelled and refurbished. It aims to foment business tourism, one of the region’s key industries. The company in charge of this project was the Mexican firm, Actidea, with participation by IFEMA for strategic and business consulting and as an international operator to help capture events.

With its reopening, ICC aims to achieve a 10% increase in the number of tourists in 2018, that is, approximately 3,300,000 visitors. Baja California Sur thus strengthens its tourism potential and positioning in the international meeting tourism industry, taking advantage of IFEMA’s experience in this field.

IFEMA’s experience in the consulting field and the support it provides to strategy and business model development will be especially important for ICC’s re-launch.

STUDY IN SPAIN, academic opportunities for foreign students

After the success of the latest edition of STUDY IN SPAIN Colombia, which received more than 4,500 students interested in learning about academic opportunities in Spain, STUDY IN SPAIN continues its Ibero-American tour. The next stop of this international event, organized by IFEMA and promoted by SEPIE (Spanish Service for the Internationalization of Education) will take place on June 13th and 14th in Quito (Ecuador), and on June 16th in Lima (Peru).

The event will offer visitors the opportunity to meet a wide range of academic degrees and postgraduate degrees, doctorates, master’s degrees, specializations and MBA, from universities and Spanish educational institutions. They will also make complementary services available to them: booking places, travel and accommodation information, and visas management.

The objective of STUDYING IN SPAIN is to maximize the potential of Spain and its network of universities and educational centers, as well as to establish links with the educational entities from those nations to generate synergies, since 40% of the more than 100,000 foreign students come to Spain every year are Ibero-American.

The event will offer an agenda of information sessions and seminars aimed at Ibero-American students, with the aim of strengthening Spain as a studying destination


IFEMA will participate in IMEX, the great showcase of the meeting industry

IFEMA will be present from May 15th to 17th in Frankfurt, for IMEX, the largest annual meeting of companies in the sector of tourism, incentive trips, professional meetings and corporate events, in which 3,500 exhibitors from 150 countries will participate. This participation will allow international professionals to see the possibilities and opportunities offered by the Feria de Madrid venue for the celebration of any type of event, as well as the work carried out by IFEMA as a global operator of fairs, congresses and events.

IFEMA comes with its offering of spaces, services and infrastructures ready to host any type of congress, convention, event or professional meeting.

ARCOlisboa, a great encounter with art

In its third edition, IFEMA and the Municipal Chamber of Lisbon come together to celebrate from the 17th to the 20th of May, ARCOlisboa 2018, the great international contemporary art meeting in Portugal. This event will offer a dialogue between Portuguese art and interesting international proposals, in the special context provided by history, architecture and the light of the city.

Discovering new artists will be one of the attractions of the fair that grows in this edition with new galleries and new content. A total of 72 proposals from 14 countries will present their programs, among which you can admire the individual projects of artists who will occupy the Torreão Poente for the first time, and who will present the work of Portuguese and international artists, such as Esther Ferrer with Àngels Barcelona, ​​José Carlos Martinat with Revolver or Mónica de Miranda with Carlos Carvalho.

In only three editions it has become the great artistic and social event of Lisbon.


IFEMA closed 2017, with the best figures of recent years, strongly increasing its rate of growth. Thus, its turnover stood at 118’1 million euros, representing 11’8% more than in 2016 and an increase of 21%, compared to 2015, the reference year for equivalence of biennial fairs. This notable advance in the management of IFEMA is also evident in its operating profits, which stood at 22.2 million, a figure representing an increase of 22.4% over 2016, and 45.5% over 2015 (comparable year). On the other hand, net profit has tripled, to 4’4 million in 2017. Some parameters, which demonstrate the financial solvency of the institution, built on an effective business model, capable of generating the necessary resources to undertake all your future plans. Throughout 2017, 97 fairs, 10 large international congresses and 567 conventions and business events were held, with the total number of 31,051 exhibiting companies reaching a total of 1,080,000 m2 of net exhibition space. The influx of visitors has also been on the rise, reaching over 3 million attendees.

The billing forecast for 2018 has been set at 130.1 million euros, which represents a growth of 23.2% compared to 2016 (comparable even year) and of 10.2%, in relation to 2017. regarding the forecasts of activity, the objectives set by IFEMA for 2018, are to reach the figures of 33,000 exhibiting companies; 3.5 million visitors and 1.2 million net square meters of exhibition.


IFEMA and FIERA Rome have joined together for the organization of the first Salone del Veicolo D’Occasione, to be held in the Italian capital from 8 – 11 March. A new international project, which has the support of ACI, Automobile Club d’Italia and which aims to provide the Italian market with new marketing channels and a professional environment that serves as a guarantee and stimulus for sales.

This new call reproduces the Model of the Used Vehicle Show in Madrid, one of the leading brands of IFEMA in the automotive sector, which celebrates 25 years of success in sales and participation and which now moves its business model to Italy. The Rome show, which will have a wide range of cars, all with the guarantee of an official pre-review, will maintain the same design as the parent brand, to facilitate the testing and purchase decision process of the exposed vehicles.

IFEMA is the first fairground operator in Spain in the automotive sector since it has 5 monographic salons from different segments of the industry.