Salon Look arrives in Santiago de Chile

In Chile, IFEMA and Espacio Riesco launch a new professional Beauty and Hairdressing trade fair: Salon Look Santiago, which will take place from 27 to 29 October. The Chilean version of Salon Look International, which has been held in Spain for the last 20 years, came into being with the idea of ​​becoming the bridge between Europe and the Latin American continent, to offer companies a major platform for taking part and attracting professionals, bringing together on one spot the latest new features and innovations in the world of beauty.

This fair will bring together professionals from the industry of image and all-round aesthetics; hairdressing salons, manicure centres, barbershops and micropigmentation who, over the course of the three days of the meeting, will enjoy a number of different events, presentations, meetings, specific activities for each sector, and a sales area, all handled by specialized companies.

Created with the idea of ​​becoming the bridge between Europe and Latin America.

The International Convention Center reopens its doors in Mexico

Los Cabos

The International Convention Center (ICC) in Los Cabos, Baja California (Mexico) has reopened its doors after being completely remodelled and refurbished. It aims to foment business tourism, one of the region’s key industries. The company in charge of this project was the Mexican firm, Actidea, with participation by IFEMA for strategic and business consulting and as an international operator to help capture events.

With its reopening, ICC aims to achieve a 10% increase in the number of tourists in 2018, that is, approximately 3,300,000 visitors. Baja California Sur thus strengthens its tourism potential and positioning in the international meeting tourism industry, taking advantage of IFEMA’s experience in this field.

IFEMA’s experience in the consulting field and the support it provides to strategy and business model development will be especially important for ICC’s re-launch.

STUDY IN SPAIN, academic opportunities for foreign students

After the success of the latest edition of STUDY IN SPAIN Colombia, which received more than 4,500 students interested in learning about academic opportunities in Spain, STUDY IN SPAIN continues its Ibero-American tour. The next stop of this international event, organized by IFEMA and promoted by SEPIE (Spanish Service for the Internationalization of Education) will take place on June 13th and 14th in Quito (Ecuador), and on June 16th in Lima (Peru).

The event will offer visitors the opportunity to meet a wide range of academic degrees and postgraduate degrees, doctorates, master’s degrees, specializations and MBA, from universities and Spanish educational institutions. They will also make complementary services available to them: booking places, travel and accommodation information, and visas management.

The objective of STUDYING IN SPAIN is to maximize the potential of Spain and its network of universities and educational centers, as well as to establish links with the educational entities from those nations to generate synergies, since 40% of the more than 100,000 foreign students come to Spain every year are Ibero-American.

The event will offer an agenda of information sessions and seminars aimed at Ibero-American students, with the aim of strengthening Spain as a studying destination


IFEMA will participate in IMEX, the great showcase of the meeting industry

IFEMA will be present from May 15th to 17th in Frankfurt, for IMEX, the largest annual meeting of companies in the sector of tourism, incentive trips, professional meetings and corporate events, in which 3,500 exhibitors from 150 countries will participate. This participation will allow international professionals to see the possibilities and opportunities offered by the Feria de Madrid venue for the celebration of any type of event, as well as the work carried out by IFEMA as a global operator of fairs, congresses and events.

IFEMA comes with its offering of spaces, services and infrastructures ready to host any type of congress, convention, event or professional meeting.

ARCOlisboa, a great encounter with art

In its third edition, IFEMA and the Municipal Chamber of Lisbon come together to celebrate from the 17th to the 20th of May, ARCOlisboa 2018, the great international contemporary art meeting in Portugal. This event will offer a dialogue between Portuguese art and interesting international proposals, in the special context provided by history, architecture and the light of the city.

Discovering new artists will be one of the attractions of the fair that grows in this edition with new galleries and new content. A total of 72 proposals from 14 countries will present their programs, among which you can admire the individual projects of artists who will occupy the Torreão Poente for the first time, and who will present the work of Portuguese and international artists, such as Esther Ferrer with Àngels Barcelona, ​​José Carlos Martinat with Revolver or Mónica de Miranda with Carlos Carvalho.

In only three editions it has become the great artistic and social event of Lisbon.


IFEMA closed 2017, with the best figures of recent years, strongly increasing its rate of growth. Thus, its turnover stood at 118’1 million euros, representing 11’8% more than in 2016 and an increase of 21%, compared to 2015, the reference year for equivalence of biennial fairs. This notable advance in the management of IFEMA is also evident in its operating profits, which stood at 22.2 million, a figure representing an increase of 22.4% over 2016, and 45.5% over 2015 (comparable year). On the other hand, net profit has tripled, to 4’4 million in 2017. Some parameters, which demonstrate the financial solvency of the institution, built on an effective business model, capable of generating the necessary resources to undertake all your future plans. Throughout 2017, 97 fairs, 10 large international congresses and 567 conventions and business events were held, with the total number of 31,051 exhibiting companies reaching a total of 1,080,000 m2 of net exhibition space. The influx of visitors has also been on the rise, reaching over 3 million attendees.

The billing forecast for 2018 has been set at 130.1 million euros, which represents a growth of 23.2% compared to 2016 (comparable even year) and of 10.2%, in relation to 2017. regarding the forecasts of activity, the objectives set by IFEMA for 2018, are to reach the figures of 33,000 exhibiting companies; 3.5 million visitors and 1.2 million net square meters of exhibition.


IFEMA and FIERA Rome have joined together for the organization of the first Salone del Veicolo D’Occasione, to be held in the Italian capital from 8 – 11 March. A new international project, which has the support of ACI, Automobile Club d’Italia and which aims to provide the Italian market with new marketing channels and a professional environment that serves as a guarantee and stimulus for sales.

This new call reproduces the Model of the Used Vehicle Show in Madrid, one of the leading brands of IFEMA in the automotive sector, which celebrates 25 years of success in sales and participation and which now moves its business model to Italy. The Rome show, which will have a wide range of cars, all with the guarantee of an official pre-review, will maintain the same design as the parent brand, to facilitate the testing and purchase decision process of the exposed vehicles.

IFEMA is the first fairground operator in Spain in the automotive sector since it has 5 monographic salons from different segments of the industry.

Ifema launches in Chile the new SALON LOOK SANTIAGO

Ifema and Espacio Riesco are working on the organization of SALON LOOK SANTIAGO, International Hall of Image and Comprehensive Aesthetics, to be held from October 27th to 29th of this year in Santiago de Chile, exporting to Ibero-America the model of this successful Ifema event. The project is focused on favoring commercial synergies between companies and professionals from both continents and creating new business opportunities to the international beauty sector. SALON LOOK SANTIAGO was created with the aim of becoming a bridge between Europe and Latin America, and offering companies a great platform for the promotion in the rest of Ibero-American countries. The new event begins its journey endorsed by the leadership and success achieved over 20 years of experience in Spain of Salón Look Internacional, the reference professional event of the sector in the Iberian Peninsula, organized by IFEMA. It takes as a model the same structure and contents as the Madrid show, including a wide selection of companies in the hairdressing sector, outstanding product and furniture firms, training courses… Aesthetics, including the Spa & Wellness area and the Masajes del Mundo workshops; Nails, with demonstrations and shows; Makeup, with its specialized companies, and Barbería are other components of this successful shows. 

The new event co-organized by two expert entities in event organization, comes supported by the success of Salon Look during its 20 years of experience in Spain

New international project of IFEMA and SEPIE in Colombia: “Study in Spain”

Medellín, Barranquilla and Bogotá will host the First Study Fair in Spain, an initiative promoted by the Spanish Service for the Internationalization of Education (SEPIE) and organized by IFEMA with the support of COLFUTURO, a Colombian organization that promotes, guides and finances postgraduate studies in the best universities in the world. The three events will offer a wide representation of Spanish universities and educational entities, explaining their academic offer of degrees and postgraduate degrees, doctorates, masters, specializations and MBA. It will be held in collaboration with the EAFIT University of Medellin, on March 13th; the Universidad del Norte Foundation, in Barranquilla, on March 15th, and the Reyes Católicos Spanish Cultural and Educational Center, in Bogotá, on March 17th.

Spain receives more than 100,000 foreign students every year, of which 40% are Latin American, Colombia being one of the main countries of origin. Spain is the second destination chosen by Colombian students to study abroad, after the United States. This position favors the objective of STUDY IN SPAIN, which aims to bring a wide range of Spanish education opportunities to Colombian students, in addition to strengthening ties with local bodies within the field of education. IFEMA has the endorsement of the Week of Education, the main event for the educational world in the Iberian Peninsula.

In line with the Fairs Study in Spain that SEPIE already developed (Morocco, Brazil, Paraguay, Uruguay), this initiative aims to promote Spain and its educational centers to Colombian students

IFEMA leads in international fairs, with a 51% market share in Spain

With a total of 43 international fairs in 2018, Madrid consolidates its position as a prominent leader in the celebration of this kind of events, concentrating 51% of the quota of international fairs held in Spain, as analysed by the Ministry of Economy, Industry and Competitiveness, through the Commerce Secretary of State and the Region. Barcelona occupies second place, with a 22% share and Valencia, third with 14% of the total. These data represent a 8% growth compared to last year for Madrid, occupying the highest position ever reached in the historical series.

Of the 43 international fairs, 40 are part of the official IFEMA Calendar, and of these, 38 are organized by the Trade Fair Institution of Madrid. They are followed by Barcelona, ​​with 19 international fairs, Valencia with 6, Bilbao with 3 and Zaragoza with 2 fairs. With this, IFEMA leads, one more year, the market of international trade fairs, contributing decisively to give Madrid a key international projection in that field.

Madrid consolidates its position as the leading international exhibition destination in Spain, with an 8% growth and a record number of international fairs